T. V Commercials

T.V commercials plays very important part in the marketing of a product. It is not surprise that huge amount of money is spent on commercials and the use of commercials evolved dramatically these days. They aim to show their product through the commercial with attractive and different techniques to attract customer’s attention. Nike and Kia is no exception. Both companies have been a leading brand in sports and cars. Especially the Nike, they have been made a great commercials every time whenever they are promoting product or events like World Cup. Also, advertising through most watched television broadcast called super bowl made marketers to spend million dollars for 30 seconds advertisement. So I chose one commercial from Nike’s “winner stays on” second film in the “risk everything” campaign and one from Kia’s “space Babies” Super Bowl commercial in 2013. The reason why I chose these advertisement is to compare Nike’s sports through marketing strategy and

As the commercial goes on, players call out the names of Wayne Ronney, Cristiano Ronaldo, Neymar, and Zlatan possess their specific skills. The matches continue and more star players are joined to make the commercial more outstanding. As time is running, Ronaldo steps up to take the penalty to end the game, but moved by young star who takes moment for risk everything and responsibility for the ending game. This Nike’s “Winner stays on” is one of the great example of showing sports through marketing. They were attracting people’s attention for coming world’s biggest sports event, 2014 world cup in Brazil and showing their product through the commercial with Cristiano Ronaldo. Moreover, this commercial was very creative enough to deliver Nike’s new message of “Risk everything” for the 2014 World Cup and selling dreams to the young future soccer players. Nike knows excellent techniques for marketing and how to attract