Lipozene Commercial Analysis

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What makes a T.V. commercial memorable? Is it the product you remember or just the commercial itself? Many times it could be both, depending on the person that’s watching the commercial. Sitting down to watch the television is more than just enjoying your favorite TV show; it’s about seeing the different types of commercial that comes with it. Commercials will play a huge role in today’s society.
After watching the thirty-second commercial about Lipozene, I saw that it automatically appeals to people who are trying to lose weight and looking for a dietary supplement. The main reason it gets the attention of consumers is because of the weight loss claims. The audience would be people who are trying to lose weight and who want to lose weight fast because it is just a pill. Not only that but also some consumers think it is a good idea to purchase the product …show more content…

Lipozene also showed before and after pictures of people who have supposedly tried lipozene as their weight loss supplement. Those remarkable shots just reveal how easy it is to fake dramatic weight loss. For example, if anyone wants to lose weight and sees those pictures that Lipozene used they would think they’d have the same results as the people in the picture did, but they only used pictures to make it seem real. One way of keeping the viewers' attention is to arouse their curiosity at the beginning of the commercial.
For example, throughout the Lipozene commercial they kept comparing water and fat, one minute a clear glass of water would pop up, and then a small, yellow piece of fat would appear. The reason for that was to get people to know one is only losing water when dieting and not fat but once using lipozene one will start to lose fat. In a sense that would make people want to purchase lipozene because, the overall goal in losing weight is to lose body

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