Swot Analysis Of Panera Bread

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Panera Bread is a company that owns, operates and franchises retail bakery cafes in the United States and Canada. The Company started in 1993 when Au Bon Pain bought St. Louis Bread Company. In 1999, Au Bon Pain sold the other restaurants and renamed itself to Panera Bread Company. The company has realized huge potential of the brand through the organization structure, management values, goals, culture, strategic issues, operations and resources.
Organization structure
The company operates in three sections: Bakery Cafe Operations, Franchise Operations and Fresh Dough and Other Product Operations. The Bakery Cafe Operations section operates company owned bakery cafes under the Panera Bread, Saint Louis Bread Company, or Paradise bakery and Café names that produce fresh baked goods, soups, salads, made-to-order sandwiches, custom roasted coffees and other complementary products by on-premise sales. It also provides catering services to their customers. The Franchise Operation sector has operating activities of the franchise business unit, which permits qualified operators to carry out business under Paradise Bakery and café names or Panera Bakery (Gamble, 2008). The third segment which is Fresh Dough and Other Product Operations, supplies fresh dough, produce, tuna cream cheese. The segment permits operated bakery cafes, and indirectly supplies propriety sweet goods substance through a contract manufacturing arrangement to company-owned.
Management values
Management valued interests Panera Bread cafes. This commitment is shown by the quality and value of the product that were being offered. Human Resource Management believed that the attractive menu of the bakery-cafes provided significant growth opportunity. It strived to becom...

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...e for a new café and lowered costs. Company had a policy to not finance new franchisees and area development payment agreement. The operational model led to minimal long term debt and low capital intensity to expand the brand. All cafes offered an assortment of twenty and above varieties of bread that was baked daily (Gamble, 2008). Every bread and sandwich was regularly reviewed to determine whether the product matched regular customer requirements and seasonal relevance. The complexity of the product line, enabled industry to match menu items with a variety of customer needs.
In conclusion, Panera Bread Company is the most preferred bakery industry. It owns, operates and franchises retail bakery cafes. Success of the industry is as a result of several factors including organizational structure, culture, Management values, Resources, operation, goals and strategy.

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