Fitbit is one of the leading companies in wearable fitness trackers.
Fitbit builds products to improve people’s health and fitness and also transform people’s life.
Fitbit helps to have a healthier lifestyle and increases the quality of life. It inspires to move more and eat healthy.
Fitbit creates wearable products that change the way we move.
Fitbit has various tracker devices including Fitbit One which I am going to talk about in my Assignment.
Fitbit Inc. was founded in October 2007 in San Francisco. The founders are James Park and Eric Friedman. They came up with the idea to increase people’s lifestyle through the increasing sensors and wireless technology. In May 2015 the company announced entering the share market.
Fitbit provides
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However, it is rain, splash and sweat proof. Unfortunately it is not made for swimming.
Target Market
Variable 1 Variable 2 Variable 3
Base: Demographic Base: Psychographic Base: Demographic
Variable: Age Variable: Personality Variable: Income
Description: Mid30 Description: Ambitious Description: Higher income
Justification: Professional people with sedentary lifestyle often need help and motivation to become fit although they want to regain or improve overall heath. The Fitbit device motivates to get more steps->walk, run and move more. (assumed) Justification: Customers determined to be fitter and wanting to achieve fitness goals. (assumed) Justification: Fitbit One’s current price is AU$129.95. (https://www.fitbit.com/au/store#one). As the device needs to be synched with a smartphone or computer, it is expected that this technology is available to the customers. (assumed)
Product Strategy – 3 levels of the Product Level1 Level2 Level3
Theory
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Each level adds more customer value. The most basic level is the core customer value, which addresses the question What is the buyer really buying? When designing products, marketers must first define the core, problem-solving benefits or services that consumers seek. A woman buying lipstick buys more than lip color. Charles Revson of Revlon saw this early: “In the factory, we make cosmetics; in the store, we sell hope.” And people who buy a BlackBerry smartphone are buying more than a cell phone, an e-mail device, or a personal organizer. They are buying freedom and on-the-go connectivity to people and
Employees of The Fit Stop are responsible for assisting customers that may be extreme physical pain. There are some intrinsic rewards attached to being an employee at The Fit Stop, as employees are able to see the benefits their position is offering customers. Although this is a great reward, this isn’t necessarily enough to motivate employees to learn about all of the pieces of equipment or attempt to sell as many pieces of equipment as possible.
Lululemon Athletic Inc. (Lululemon) is a retail company that specializes in athletic yoga-inspired apparel for active men and women. This company is headquartered in Canada and was founded in 1998 by Dennis Wilson. Wilson’s passion was technical athletics, which resulted in him opening a studio to design yoga clothing in 2000 in Vancouver. To help pay his rent, Wilson held yoga classes at night when the design studio wasn’t being utilized. By 2011, Lululemon’s yoga apparel was being sold in over 130 stores located throughout Canada, the United States and Australia.
Exercise is the key to a happy and healthy life. Exercise helps maintain or obtain a healthy body weight. It’s also a great way to bond with fellow gym attendees. For all you know, your soul mate could be running on the treadmill next to you. Studies show people who exercise are happier overall. Exercise is important in day-to-day life.
FITT principle of exercise prescription Frequency, Intensity, Type and Time duration helps to improve health fitness of adults.
Do you need some motivation to get off the couch and begin exercising? Maybe you have started to work out and then stopped your work out routine so many times that you cannot keep track of the number of programs you have tried. Well you are not alone. In fact, by statistics that would make you an average American. All the same, working out for the sake of health and well-being is becoming increasingly important as we continue to learn the effects of inactivity. There are many benefits that arrive from the presence of exercise in your daily routine. Improve strength, improved cardiovascular fitness, and an improved immune system are just three of the MANY benefits that come from exercise and activity. I will tell you a little bit more about each of these three benefits and how and why they can help to benefit you.
What is a SWOT analysis? This concept involves assisting businesses to identify their strengths, weaknesses, opportunities and threats. It is often used to analyze an organization and its environment. Businesses find the analysis useful in assisting them to improve their business, establish goals and objectives.
he TriFit system was designed by Polar, the technological innovators in heart rate monitors since 1977. Polar, which was once known as Healthfirst, swtiched its name to Polar in the 1990's which is when it developed the firt model of the Trifit software. The first EKG accurate wireless heart rate monitor was invented by Polar back in 1977 as a training tool for the Finnish National Cross Country Ski Team. The concept of "intensity training" by heart rate swept the athletic world in the eighties. By the 1990's individuals were looking to heart rate monitors not only for performance training needs, but also for achieving everyday fitness goals. Today, the same concept of heart rate training is being used by world-class athletes as well as everyday people trying to lose weight.
...icantly improve your quality of life. If you are the type of person who wants to engage in exercise but just don’t have the motivation to get out of bed find a fitness coach to help you get started today.
When you 're designing your personal fitness program, consider your fitness goals. Think about your fitness likes and dislikes, and note your personal barriers to fitness. Then consider practical strategies for keeping your fitness program on track. Regular exercise can help you control your weight, reduce your risk of heart disease, and strengthen your bones and muscles. But if you haven 't exercised for some time and you have health concerns, you may want to talk to your doctor before starting a new fitness routine.
In addition to helping to control your weight, research shows that regular physical activity can reduce your risk for several diseases and conditions and improve your overall quality of life.
1.2 Product Levels [IMAGE] If we have a brief look at Kotler's five-product levels theory, there are five products levels in regards with the quality and the expectation of the customers and each level adds more value to the customer (Kotler 11th edition, 2003).[1] 1. At the beginning is the core benefit, the fundamental service or benefit that the customer really buying. The most fundamental level is the core benefits; what the customer really buys. In British Airways customers buying flight tickets to satisfy their basic need which is to flight from one destination to another. 2.
The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.
This is an important area of health because regular physical activity keeps your body functioning properly. If you perform sufficient physical activity, you can manage your body weight better, reduce your risk of heart attacks, diabetes, some cancers, high blood pressure, have stronger bones, joint and muscles while feeling energetic, happy, relaxed and sleep better.
Most smartwatches are designed to be compatible with your smartphones. This means, that smartwatch data can be transferred to your smartphone