Swot Analysis Of Canada Goose

Please take into consideration that our fourth group member dropped the course 2 days before the deadline.
Strengths
Strengths: New Market Entry Success
Canada Goose was once a brand that could only be found through certain retailers. That all changed when the luxury outerwear brand opened its first two standalone stores in Toronto and New York in fall 2016 after the success of their e-commerce store. Canada Goose plans to launch 15 to 20 stores by 2020 and currently has two Canadian locations in Toronto and Calgary. This strategic market entry of brick and mortar enabled the brand to remain exclusive to where there is a large concentration of brand supporters and where there are consumers who indulge in high end outerwear brands such as Mackage

The brand originally was used by park rangers and officers in the north that needed the durability of a proper outerwear. The key design of the infamous niche product, the Parka, features a coyote fur hood that has natural windbreak elements and a down filling made from the softest and warmest part of a quill. What sparked the interest of consumers is the concept of warmth without the bulk due to the major demographics of buyers are in cold climates like Canada. However, these elements aren’t only the key ingredients that makes Canada Goose have a more competitive advantage over competitors, it’s the value that goes into the production of their products. Each product has an element of consistency of quality meaning that each one made is up to high Canada Goose standards. Because Canada Goose has established themselves as a brand with high end, reliable production of quality within their products, they will carry this core business model with them if they create athleisure wear. Their gained trust from current shoppers who already wear the brand will cause repeat customers once they launch new product and will also gain attraction from a new market segment. Therefore, it will have a high impact in terms of their future sales and the probability of it occurring will also be