Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Marketing mix for a clothing store
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Marketing mix for a clothing store
The specialty retailer of women's clothes, footwear, and accessories-aimed majority to young teens and women in their twenties, was founded by the the Lawrence brothers-Dan, Frank, and Larry. Charlotte Russe was founded in 1975 under the Lawrence Merchandising Corporation. The first Charlotte Russe was first opened in Carlsbad, California, while being named after a desert that the Lawrence brothers remembered from their childhood. Over the next few years, business skyrocketed for the Lawrence brothers with the opening of 6 more stores in San Diego County, while bringing in $12 million in 1984. From there on their brand grew bigger, moving into other states, and into heavily shopped malls attracting the the customers they wanted-young women. …show more content…
Women began bringing their adolescent daughters to shop with them. This was the next big move for Charlotte Russe. The company then began to broad their inventory, making it more suitable for adolescents to also shop in their retail by adding more classic styles and occasion dresses. As business grew, so did competition. Charlotte’s biggest competitors are Wet Seal Inc, and Forever 21. Charlotte Russe, however performed better than its competition due to its marketing philosophy, following the customers wants rather than decreeing trends. Moreover, by 2002, there were 160 Charlotte Russe stores, 42 Rampage stores, and 10 Charlotte's Room stores in 28 states. Unfortunately in 2003 the company hit a rough patch that lasted into 2004. Not bringing in enough sales, Charlotte’s Room stores closed. However, the company pulled through, hiring two new general merchandising managers-one for each division (Charlotte Russe, and Charlotte’s Closet. After all the bumps and bruises, Charlotte made a huge turn around! Currently, the company owns and operates stores in 45 states. As of June 2014, Charlotte Russe operates 560 stores. Those 560 stores can be found in local malls/shopping
Brookshire Grocery Company, known for its commitment to excellent customer service, was established in 1938. The company began with one store in downtown Tyler, Texas under the name Brookshire Brothers. Soon after, the company changed its name to Brookshire Grocery Company and expanded to four stores in Tyler and Longview, Texas, which included the first air-conditioned store in East Texas (brookshires.com). Over the years, the Brookshire Grocery Company chain has grown to more than 150 stores throughout Texas, Louisiana, Arkansas and, most recently, Mississippi.
Despite the outbreak of the First World War, the store strived to give a great service to the public, giving a meaning to the famous phrase “business as usual” (Harry Gordon Selfridge, 1914). During the period of 1919 and 1924, the company started its first expansion in Oxford Street and was selling everything from make-up to toys. So far, over 15 million had shopped in the store.
I would suggest that they incorporate more diversity in their ads and campaigns to reach different ethnicities if they want to continue to expand. Also, in stores, particularly the Willow Grove, PA location, is very large and spacious. Upon entering the store it is primarily women’s apparel and accessories, as well as men’s. Maybe the company can incorporate more of its products in this location, to provide consumers with more of a product assortment.
In the previous quarter, Ulta opened 22 new stores, adding the total count to 817. 59 additional locations are expected to open by the end of the 4th quarter, quite opposite from the store closings several other retailers have been suffering. More store openings means that comparable sales have been strong and the company guidance expects an increase of 8-10% this quarter. The beauty powerhouse has been able to consistently introduce fresh new products and the integration of its loyalty rewards program has brought in about 80% of total
As a citizen of America you have definitely seen a store owned by Gap Inc. such as stores like Old Navy, Gap, Banana Republic, Etc. These stores represent an ionic and proud American store since 1969 which has multiplied since they opened their first store in San Francisco. This marked the first of many stores that would open and take over America. Gap became an icon as it started to multiply as larger variety stores came about. Such stores as Old Navy taking over the lower budget gap clothing to Gap as a middle budget and on to Banana Republic which serves as a high profile high budget Gap Inc. store. Gap Inc. To the eyes of Don and Doris Fisher opening the first store was more than just selling jeans; it was to serve the people and to gain integrity. They also wanted to create a lasting impression to the consumers. This has become the mission statement for Gap Inc. and has stuck with them ever since they opened their first store. Gap has broadened their products from the jeans that Doris and Don could not fit and made to the countless of apparel items and accessories that they offer.
Lowe’s has over 1,500 stores nationwide that also have expanded into Canada in late 2007. As of August 1, 2008 the gross total property, plant, and equipment for Lowe’s was $30,266,000,000. 2
The strategy of WFM, co founder Mackey, is to continue offering healthier options for its customers. The movement into Canada and the UK in the last few years, lays the footprint for additional global expansion. Mackey intends to increase WFM to 1000 stores. The question is whether it will happen through acquisitions or new store locations. The answer based on their history is a combination of both. The store in Canada opened in 2002. Since brand recognition is not as strong, the store struggled somewhat in the beginning; however, the expectation is that it will grow to one billion in the next ten years (Patton, 2013). The stores in UK, which are in the greater London area, have received mixed receptions, and some stores are selling well while other locations are not. However, Mackey is not deterred and believes that longevity will produce the desired results.
Tarte Cosmetics specializes in “good-for-you glamour, makeup and beauty products that are eco-friendly and cruelty-free.” 1 Not only do they create and sell organic products, Tarte also caters towards the vegan population and those who wish to decrease their use of animal products in everyday life. However, their overall customer base is any person that wears makeup or uses skincare products.2 It is precisely their eco-friendly, vegan and cruelty-free specialization that differentiates Tarte from the rest of the beauty market.
· In 1981, Time Magazine hails Ben & Jerry’s the “best ice cream in the world”, and the first franchise opens in Shelburne, Vermont.
In addition to the above strategies, Coach Inc. has also adopted an aggressive growth tactic of expanding their company-owned stores in the United States and Japan. Going into 2007, Management expected to add 5 factory stores and 30 full price stores specifically in the U.S, and add at least 10 stores in Japan per year. By doing so, Coach hopes of taking advantage of their market potential.
One of the most successful clothing brands in the world, Polo Ralph Lauren has built its success around more than just its line of luxurious designer clothes, but the company is one of the top marketing designers also. It was awarded “ Luxury Brand of the Year” in 2010 by the Luxury Daily. A company that was founded by a man named Ralph Lifchitz, better known as Ralph Lauren of the Bronx, New York in 1968. Since the age of 12, Lauren’s had a strong appeal and taste for looking classy. He would spend the money he earned working with his father after school, purchasing expensive suites. In his latter years, while working for a company called A. Rivetz & Co., Lauren began designing wide ties, the beginning of what latter evolved into the giant clothing empire known as Polo Ralph Lauren. The success of his designer ties caught fire quickly, retail giant Bloomingdales was the first company to endorse Ralph Lauren’s ties, but that ended quickly, when Lauren refused to narrow his ties, and stuck to his product line. Lauren’s success in the designer clothes business was unusual for someone who studied business at City College. In 1968, he founded the company Polo Fashions, a company that would later expand its market, and is among one of the top designer brands in the world today.
| |fiscal 2007, there were 2,193 The Home Depot stores located throughout the U.S. (including the territories of |
Montgomery Ward & Co, Incorporated is a national retailer with more than 400 stores in 43 states. It is the ninth-biggest US retailer and the biggest secretly held company in the nation. The organization worked various retailing ideas, including the leaders company, which held up to...
In 1969, Don Fisher opened the first Gap store in direct response to frustrations he was feeling as an inconvenienced customer. His objective was to provide a classic line of clothing in a wide variety of fits and styles and make the shopping experience easy and convenient for the customer. (www.gapinc.com).
Charles & Keith, a well-recognized women’s footwear brand was established in 1996 in Singapore Amara shopping centre by the two young brothers, Charles Wong and Keith Wong. The company began its foreign market venture in 2000. To date, Charles and Keith has a presence in more than 20 major cities around the world. The brand are well-known internationally today with the vision “to be the most admired fashion-forward company” and the mission “to offer high quality products and services, with a commitment to perfection” in mind all the time (Charles & Keith, 2013).