Summary: The Better Business Bureau

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This class discusses unethical conduct in business. The Better Business Bureau or BBB is a nonprofit organization that is focused on protecting consumers from deceptive and fraudulent dealings in the marketplace and earning buyers trust (Ferrell, Fraedrich, & Ferrell, 2018). Prior to the BBB, Coca Cola had a law suite filed against then claiming false advertisement. One of Coca Cola’s managers, Samuel Dobbs, made it his mission to create truthful standards for all advertising claims, and the BBB was founded. In recent years, the BBB has faced some ethical issues within the company. Claims include: members receiving higher rating or preferential treatment, fraud protection at customers expense, false advertising, selling information to third …show more content…

It relies on membership dues from local companies to stay in business, and it is an independent organization not influenced by other businesses (Garrett, 2006). Members in the BBB must abide by eight ethical principle that promote trust. The BBB’s responsibility is to report customer complaints and how long it took the company to handle the complaint, if it was handled. The types of complaints the BBB investigates includes: advertising, repair/service, sales practices, product quality, contract issues, customers services, guarantee/warranty, credit/billing, delivery, refund/exchange, and dispute resolutions (Garrett, 2006). Those companies that provide positive products and customer service, receive high ratings, and those who have poor products and poor customer service receive low ratings. One issue, of ethics the BBB has faced, deals with showing preferential treatment to members. Various businesses and organizations supply the BBB with membership dues. These membership dues fund the daily operations of the BBB. The study discussed several well-known businesses that had good products with excellent customer service, but were not members of the BBB, and received F’s in their ratings. It also discussed organizations with poor products and customers service who did pay the $425 for membership and received good ratings. It also discussed how the BBB decides if the complaint is legitimate or worth investigation, …show more content…

The BBB received negative attention when they advertise fraud protection but made disgruntle consumers pay for it. Many unhappy customers do not pursue a resolution due to time and money. The BBB will then mark the claim as resolved when, it is far from resolved. The BBB is supposed to investigate and report any fraudulent activities that would negatively affect consumers. Why are they making consumers pay for something they should be providing in the first place? Some other types of fraud in the BBB was the salary for an employee at a nonprofit organization was $400,000, and BBB sales representatives sold first time memberships to business owners and made 45% commission. This is a nonprofit organization that is supposed to be self-regulating. Their primary goal is to encourage responsible and ethical practices among its member companies (Garrett, 2006). The BBB is not adhering to their own standards and code of

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