Summary Of Trust Me I 'M Lying'

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In chapter two of Trust Me I’m Lying, Ryan Holiday talks about a scam called “trading up the chain,” which consists of posting ‘news’ on a small blog, so that larger blogs talk about being written on a small blog, and it leads to the story spreading to huge storylines. Holiday then explains how this chain is broke up into three levels: the entry point, the legacy media, and national. Each of the three chains explains the idea of starting in small local news leading to the national press. Holiday explains how he used “trading up the chain” in his career. He started by vandalizing billboards and sending pictures and information to local Los Angeles blogs to the Huffington Post writing about it, and finally, it being announced on the Washington

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