Sporting Goods Marketing Plan

The name of our business is T.C.L. Sporting Goods. This name was derived from the last initial of each of the three founding members. All of whom are athletes who have a passionate connection to the sports and outdoor world and the sporting goods industry. The initial location of our business will be in Salem, Oregon. Salem was chosen for its large population and concentration of our targeted customers. Making it the ideal market for our start-up.
The mission statement for our business is “To bring excellence in sporting goods equipment to athletes around the United States.” This statement was formulated from our desire to provide high quality products to those in the athletic world at an affordable and reasonable cost. Although our business may initially operate on the local scale, we hope to eventually expand nationally and make our products available to everyone across the United States.
T.C.L. Sporting Goods will be a premium retail sporting goods store. We will provide a range of products to best suit our

This target demographic fits our business as well as our mission statement very well. Those in this category tend to lead a more active lifestyle and place more emphasis on fitness and outdoor activities. They also tend to have more of a disposable income making them more likely to spend money on the activities and hobbies that our store caters to. To differentiate from our competitors, we will place an emphasis on product quality. This will be achieved during the inventory selection and purchasing process by identifying high quality manufacturers and formulating meaningful relationships with them. In contrast, many of our competitors over emphasize affordability and profitability, sacrificing product quality in return. This difference in quality will be apparent to our target market and make them more likely to patronize our