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Sports marketing chapter 1 review
Sports marketing chapter 1
Sports marketing chapter 1
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University of Toledo Men’s Basketball Strategic Marketing Plan By: Rocco Mango
Table of Contents
Executive Summary Pg. 3
Industry Pg. 4
Product Pg. 5
Market Pg. 21
Sponsorship Pg. 23
Promotions Pg. 25
Strategies Pg. 26
References Pg. 29
Executive Summary
The Toledo Men’s Basketball Program is a significant part of the city of Toledo. They are a member of the Mid-American Conference in the NCAA Division I. The Rockets value their fans and have many promotions before the game and throughout the game to ensure fans get what they want and are happy. The following are 10 strategic objectives that can help the University of Toledo Men’s Basketball Program:
Strategic Objective #1: Increase overall
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Create an environment that will excite old and new fans to keep them wanting more.
Strategic Objective #2: Increase Student attendance
Major Action:
Create an Extreme Fan Group (Get a representative from each class in every student organization and target freshman coming in)
Promote sporting events by explaining it’s more than just a game. There are many more things that go into the sporting event than just the game being played.
Strategic Objective #3: Re-invent Game-day Experience
Major Action:
Allow fans to engage in game-day activities.
Offer different fan atmospheres such as halftime activities for all fans and not just promotions.
Create more opportunities for older fans to win prizes not just students.
Strategic Objective #4: Enhance Ticketing Sales Options
Major Action:
Expand on the ticket package options.
Improve game advertisement through scorer’s table, LED ring, TV commercials and signs.
Offer a mass text service to alter customers about a ticket
...t their tickets in advance and get pumped to have a good time. My recommendations for tailgating would be all in the advertisement, CCU could make flyers that advertise for people to come out and tailgate before the games. Also regarding tailgating, advertise at local restaurants that they will be attending our tailgates, or even bring in more restaurants and local food places to come to the game and sell their food. There’s nothing wrong with having more food available at tailgates. My recommendations for the fan aspect of games and tailgates would be to do more fun things for the reserved tailgating they seem to be more on their own than anything, whereas if CCU put games or food by them it could make it more fun. Also, for fans CCU could make it rewarding and if they came to a certain amount of home games they could win a free Coastal football shirt or something.
While college sports play a valuable role on university campuses, it is important for administrators to not lose perspective. That some football coaches earn more than university presidents, for example, is clearly wrong. Essay Task Write a unified, coherent essay in which you evaluate multiple perspectives on college support for sports teams. In your essay, be sure to: • analyze and evaluate the perspectives given • state and develop your own perspective on the issue • explain the relationship between your perspective and those given
In this well-organized essay there will be and elaboration and review of the Chicago Bulls of the National Basketball Leagues(NBA) mission statement. Foundation is key; who the Chicago bull are as an organization and some of the key figures that made their organization who they are today and. Next, The Chicago bulls mission statement will be looked at and some of the key excerpts will be elaboration on. Third; the key five elements of a mission statement that are stated in our textbook will be looked at in detail. After that; there will check to see if the Chicago Bulls mission statement meet the criteria that is established for a mission statement. Lastly, there will be a review of all the information that will accumulated and finally my personal thoughts on the Chicago Bulls mission statement and mission statements and all their encompassing factors.
We will be working toward achieving these goals during our promotion plan Conquer the Mountain. Our primary objective for these events is to increase revenue by 7%. Our secondary objectives are to expand target markets to sports teams and to increase customer retention rates by 4%. Promotion Plan Conquer the Mountain
...movie, videogames, college and amateur sports, and eating out. As the price of attending a basketball game continues to rise teams need to offer motivations to fans, for example family and season ticket packages, to make game attendance more interesting for entertainment seekers.
Over the next 18-24 months Spire Institute as an organization should be occupied increasing utilization of their high quality training center to boost them into a new era: one in which the value of their cutting-edge sports facilities is acknowledged and one that sports organizers, coaches, athletes and fans recognize and
Opportunity Untapped market segments in the US – Caucasians, middle-aged people. No other adequate substitutes for professional basketball. Pool of international players. Ability to explore new markets. Emerging technology to engage the fans (TV, Media, smartphones, etc.... ...
Mihai, Alexandru. “The Strategic Sports Marketing Planning Process.” Manager. Manager Journal, 2013. Web. 6 December 2013.
Customer Information: Our consumer information was gathered through various basketball tournament venues, the ages ranging from 18 – 30 years of age both men and women. The survey consisted of: equipment use, officiating, team accomdations, how tournmanets are ran, what they would like to see added or kept, and what award that was preferred for the wining team (i.e. cash pool, t-shirts, etc). This meant out our survey populated the age range from that of young adult to that of adult within in the residence of East Central University.
Nike has grown by 0.22% . and has been the top performer in their category. With products consisting toping the charts like their Jordan line and huarache. Trends such as Huarache Light, air force ones, Shox-Its design influenced by a Bentley, the luxurious Shox VC 2 was a whole different beast than its stripped-down, zipped-up predecessor. Americans increasingly wear their running gear, yoga pants, and basketball shoes not just to-and-from the gym, but also around town.
Three other NBA groups, Atlanta Hawks, the Los Angeles Clippers and Phoenix Suns additionally this past season took off millennial-focused on, liquid seat programs on a trial premise that were fueled by Experience, an overwhelming player in situate update innovation. This article was to talk about Ticket Sales and how it is affecting the people of today. This article was to show that people of this generation are interested in going to sporting events. Teams have noticed this by putting on different package deals to “woo” the millennial into attending not just once but multiple times. The key concepts of this article is to see how ticket sales and marketing can be just in order to get millennials at sporting events.
The alumni relations strategy will focus on: General Athletic Events Sport-Specific Alumni Events Alumni Networking and Career Opportunities Athletic
Something that Ohio State has implemented to make their program more nationally appealing to students who value education opportunity as much as their athletic ambitions is host an annual Job Fair every year. For example, in 2014, some of the companies that partook in the job fair were Nike, Chase Bank, ESPN, State Farm, and Red Bull. With a school like Ohio State that has such a vast alumni base, their alumni are coming back and giving internships to players in the program and helping them get their “feet in the water”. Athletes are now
The marketing goals are: Increase customer retention, Increase eCommerce Sales, Increase our Community Involvement. The first goal specifically works towards reaching 60% repeat sales through different promotional strategies like emotional marketing and sponsoring different professional athletes. Customer retention is extremely important to maintain Nike’s market leader position. Increasing eCommerce is a major focus for Nike. Last year we were able to increase our eCommerce sales by a profitable 51%. Our second goal is to continue this trend by increasing online sales by 50% every year for the next four years. It is our belief that doing so will solidify Nike as a leader in the online athletic market. Nike truly believes that sport can change
The main purpose of advertising is to sell a product or service to the consumer market. Advertising uses many different types of appeal and a number of media to achieve a variety of goals. Advertising is the most effective means to get the word out about products, services, events, charities, and just about anything else that one can think of. Where would sports be today without advertising? Advertising in sports has helped the sports world grow into one of the most profitable industries in the world.