Sporting Goods Manufacturing Industry Description
The sporting goods manufacturing industry North American Industry classification (NAICS) system code is 339920. The standard industrial classification (SIC) code is 3949. The sporting goods manufacturing industry worldwide total is about $150 billion. The largest exporters within the industry include China, the United States, and Germany. The largest companies are BRG Spokesman rts, Callaway Golf, ICON Health and Fitness, Pure Fishing, and Russell which are all United States based companies. Amer Sports located in Finland is also one of the largest companies within the industry following Decathlon in France, Head in Netherlands, and Mizuo in Japan (Hoovers, 2016). Consumer income as well as demographic trends influence the demand the most within the Industry. Companies create a competitive advantage by efficient manufacturing and effective marketing. The industry includes the manufacturing of sporting and athletic goods like balls, bags, gloves, clubs, any many other different types of athletic equipment. These products then get marketed to wholesalers and retailers for example like Dicks sporting goods. Not included within the sporting goods manufacturing industry, is the production of athletic apparel and footwear (IBISWorld, 206).
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Some examples of these are the participation rate within sports, demand from sporting goods stores, demand from department stores, and what is trending. The top ten sports manufacturing companies are: Decathlon which is located in France with an annual revenue of $6,132.20 Million, Pure Fishing, Inc located in the United States with an annual revenue of of $3,957.80 Million, Amer Sports located in Oyj, Finland with an annual revenue of $ 2,768.83 Million, Pentland Group PLC located in England with an annual revenue of $2,593.85
I believe that Dick's Sporting Goods, for the most part, follows through on their vision and mission based on the information I provided above. The company works hard towards leaving a lasting impact in the sporting communities. Dick's also "serves & inspires athletes and outdoor enthusiasts to achieve their personal best into everything they do" (About Us, n.d.). Although Dick's does seem to provide top brands at their store, I would try and come up with strategies to push some of their private brands to become a top 'must have' brand. There are multiple ways the consumer market can acquire the top brands that Dick's has stocked in their stores. Having their own popular brand of clothes could disrupt the
They manufacture and supply a diversity of products for sports like golf, softball, basketball, soccer, baseball, golf and much more.
The closure of Finish Line sportwear stores, reasons and outcome Finish Line is a regional sportswear retailer in the United States. A few of the significant peers of the firm are Dick’s Sporting Goods and Foot Locker. In the past 5 years, the revenue of Finish Line, Foot Locker and Dick’s Sporting Goods increased at a CAGR of 8.4%, 7.1% and 8.7% respectively as shown in the graph below. Source: Televisory’s Research. Revenue growth was due to an increase in Finish Line stores.
Market Analysis Summary The global sports and fitness clothing market is expected to soon reach over $125 billion dollars (PR Newswire, 2015, June 26) and individuals across the U.S. are becoming more active (Institute for Health Metric and Evaluation, 2013, Jul 10). The breadth of the overall market covers many subsets of products and consumer groups. Target segment. There are two primary segments in the market; sports apparel and fitness clothing.
Bass Pro shop started as an 8-foot-long display area in the back of a liquor store in 1971 and has expanded into a Fortune 500 company that employs over 8,800 employees and has annual sales estimating somewhere around $1.25 billion today. The question at hand is: should Bass Pro Shops continue to expand, and if so at what rate should they? The primary problems they might face when expanding are as follows. Could expansion hurt their brand image and if so how? The Competition outside of Missouri is going to be much greater. They will not have the publicity and brand recognition as they do in Missouri. Does Bass Pro have the financial resources in order to open new stores, if not then what are some options they can exercise? Will Negative publicity threaten their brand image as they continue to grow? Is the cost of overhead going to be too high initially for Bass Pro to expand at a fast rate, if so then at what rate should they expand yearly? These are all problems Bass Pro is going to have to face in the future. Through research and extensive problem solving, they will be able to make an accurate decision on rather they should expand.
Since its creation, Nike has proven itself as a popular brand and it has created niches by selling products such as footwear, apparels and various types of sports equipment. This paper will attempt to trace the product development of Nike shoes from its origins in conception and design to the manufacturing and production process located in contract factories in developing countries to advertising and marketing of Nike as a cultural commodity and finally, the retailing of the footwear around the world.
As Nike is an international company that has their product selling worldwide, they have countless of competitors, including many domestic local firm. However, not all of these companies have the power to compete with Nike, only a few international companies are Nike¡¦s major competitors, for instance, Adidas and Reebok.
Nike Incorporated is the number one leading sportswear and equipment provider in the world. They manufacture anything from casual clothes to sports equipment, shoes to socks, and basketballs to golf balls. As a result of its massive success, Nike employs nearly 30,000 people worldwide while manufacturing in 700 shops around the globe and has 45 offices outside the United States. Its extensive reach into the global market has Nike producing more exclusive products than any other manufacturer in the world. Nike’s headquarters is located in the metropolitan area of Portland, Oregon.
Under Amour Company ventured into a market segment that was overcrowded, it had thousands of companies that competed against each other. Out of the many companies involved in the trade, the two most formidable threats seemed to be orchestrated by Nike and Adidas. These are two giant sports apparel and footwear, which pride themselves as having been long term veterans in the industry. Nike in particular was christened as the ultimate shoe and athletic apparel company with revenues of $18.6 billion, net income of $1.9 billion and more than thirty two thousand employees globally in the year 2008. This makes it the largest athletic shoe and apparel seller in the world.
According to consumer research conducted by GFM, both consumers and retailers regarded socks as a product category, which was hard for companies to achieve product differentiation. In fact, most companies in this market like Chipman-Union manufactured unbranded socks for private label merchandise, because it was extremely hard to get consumers' brand awareness, and to make them recognize the product features. As a result, there were only two companies which manufactured branded socks : Burlington and Interwoven.
JD Sports Fashion has four business areas, ie. Sport retail, fashion retail, outdoor retail and distributions businesses.
The ever-growing competition among sportspersons makes field vibrant with new trends always emerging. Specifically, product liability has been on the rise because of the increasing manufacturers of sports products and the growing demand for the same products. For this reason, the quality of the product during and after manufacture may be compromised owing to various factors. In this respect, an array of scholarly work has been conducted with the aim of expounding on this
Other sport brands w... ... middle of paper ... ... rea, Seoul, Jan. 1999. [27] Case Study, "Cas Benetton", p. 10, taken from the course STM 111- Strategie et Management, professor: Gilles van Wijk, ESSEC Business School
This project concentrates on the Nike Sports shoe; Nike is one of most significant shoe manufacturing company worldwide. Sportswear manufactured by Nike is known for quality and is most liked brand of athletes. (Daniel, 2011)
This report will focus primarily on the internal and external macroeconomic analysis coined with a critical analysis of Sports Directs business and corporate level strategy before recommendations are made. This will highlight how the organisation can sustain their competitive position in todays increasingly globalised, hypercometitive market (Hanssen-Bauer & Snow , 1996).