Social Media Instagram Advert Analysis

The intricate world of advertising dates back to the 18th century and with time advertising has evolved into being highly organized. It is now considered the official art of the 21st century industrial nations. People are swarmed with advertisements, they will always see some form of advertisement on a daily basis. In fact, billboards, posters, fliers, and other print media are visible almost everywhere. With the rise in the use of new media, advertisements have even taken over the digital world. We not only consume them on a daily basis, but also we consume the culture encoded within the advertisements. The essay aims to look at the social media Instagram as a platform for companies to advertise.It will look at the use of this social media

One such method is the use of the social networking platform called Instagram. “It is a media­sharing online platform whose popularity has been rising up to gathering hundred millions users. Instagram exhibits a mixture of features including social structure, social tagging and media sharing. The network of social interactions among users models various dynamics, including follower/followee relations and users' communication by means of posts/comments. Users can upload and tag media such as photos and pictures, and they can "like" and comment each piece of information on the platform.”

(Ferrara, E., Interdonato, R., & Tagarelli, A. 2014).

With the shift from old media to new media, companies have found several online platforms where they could advertise to expand their audiences and reach out to them.To understand why advertisers are shifting from old media to new media is by analyzing the benefits of online advertising. There are several benefits to online advertising such as the cost. Online advertising is fairly cheaper than the

Color coordinating the products with the background can show off the aesthetics as well as create a certain culture of the company. (How to Use

Instagram to Promote Your Brand and Drive Sales. n.d.) For example “DSWSHOES” uses various products with different shades of green laid on top on of a green sheet.This creates an eye­catching and visually aesthetic picture as well as showcases the variety the company has to offer. (How to Use Instagram to Promote Your Brand and Drive Sales. n.d.). The blog also discusses companies like Nike and Adidas’s use of lifestyle photos to lure customers in.A lifestyle photo consists of life­inspired backgrounds, scenes, and models which can be associated with the product. This allows the user to picture themselves as they step into the model’s shoes. “by presenting not only your products, but also the culture and lifestyle that surround them, you’re strengthening your brand equity; that is, the feelings associated with the brand.”

(How to Use Instagram to Promote Your Brand and Drive Sales. n.d.). The blog discusses another technique which is often implemented by business’ is setting up offers and giveaways for their followers. This could be in the form of a special