Advertising Analysis

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Advertising Analysis

Alcohol is a product that tends to be advertised by sex appeal and social class, although these specific ads factor these components in, they mainly focus on one gender and its superiority over the other. In this day and age, advertisement takes more than a simple "leave it Beaver" appeal; it takes something that will catch your eyes while flipping through the pages of a magazine or through channels on TV. The whole point of ads is to get you to identify with the characters or their actions, either by having the same characteristics or wanting to. Advertisement has actually gone a step further, now it is okay to be chauvinist and arrogant, even worse, it is accepted and found humorous among society. However, it gets the job done, and that's all that matters. Sadly, I too found it appealing, and it stuck to my brain like tree molasses. How did a simple ad affect me so? By using the sick, yet truthful mental thinking of men and women. One ad I chose came from a women's magazine, and it was strictly directed towards women, the other ad was from a men's magazine and, again, was strictly directed towards men. I chose these two similar alcohol ads to compare and contrast simply because they use the same methods, but at the same time, they are on a totally different level. The layout is different, the targeted audience is opposite from the other, yet the appeal is similar.

The layout of the ad really determines the affect it will have on the readers; it is the base that the appeal comes from. The Seagram's Coolers, an alcoholic drink, ad targeted towards women came from Cosmopolitan, a magazine for women generally between the ages of eighteen to forty. With a baby pink background and twin white pic...

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...probably not be able to be with "Ms. Perfect" so he has to make his drink a double to make up for the way this particular woman looks.

Comparing two similar ads, which used the same tactics, that were aimed at two opposite audiences was very interesting. Each ad had the same idea: to attract the gender the magazine was intended for by criticizing the other gender. Both ads were effective and had plenty to say about demographics; these ads prove the rapid changes of the American society. Thirty years ago, one could never find an ad like the ones being advertised today. Advertisement moves with the society, the lower the morals and family values go down, the more people will find ads running along the same line. That is why it is important to notice the changes in advertisement, because those changes are really changes that are happening in our society.

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