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How does social media improve communication
Influence of social media on business profitability
Describe the benefits to an organisation of using social media for business
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Introduction In today’s ambitious world, social media has developed opportunities businesses can benefit from. Business owners are able to reach more customers and present their brand through these networks, most times free of charge. Although businesses have been slow to implement this channel of communication, they have begun to recognize the value added to their industry by use of social media. In reviewing literature on social media and its effect on business relations, it is evident that social media is rapidly changing business marketing and communication practices. Even though there are numerous studies on the initial impacts and potential benefits of social media, further studies ought to be considered for business owners to further understand the long term advantages from the use of social media. This paper will begin by clarifying what social media is, trailed by discussion on customer engagement, user-generated content, and customer relationship management and financial features. Social Media In order for a business to implement social media into everyday practice, they need to understand social media and where it fits within their organization. When Internet first began it was mostly for surfing websites of media establishments. Gradually, establishments have seen the opportunity for advertising and marketing to potential customers through small changes such as a comments section on their webpage. Similar to the arrival of the World Wide Web, companies have been hesitant to adopt and utilize social media as a resource for their business needs. It is evident, social media is used to exchange information and opinions virtually that could be a vital tool and strategy for businesses. As one would expect, bus... ... middle of paper ... ...beneficial to study the customer perception of social media structures and observe the real impact of the system that carries on customer devotion and commitment. “Face-to-face contact is being used less often by salespeople to build and maintain client relationships” (Marshall, Moncrief, Rudd, & Lee, 2012, p. 353). Additional exploration is vital to offer useful instruction as well as creating theory on the subjects that may be presented during operation. Andzulis, Panagopoulos, and Rapp posit that social media will provide ample research in the future and that it will be able to mold not only future sales and marketing strategies but also corporate philosophies for the foreseeable future (Andzulis et al., 2012, p. 315). Conclusion Arun Nair (2012) says it best, “Social media has changed the world for good and the repercussions are felt far and wide” (p. 85).
This paper will discuss and identify the effects of social media, and what will make social media better through research on best practices. Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they want about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms daily, making it necessary for companies to not only be familiar with those platforms, but also know how to reach the consumer through them.
Social media is at the core of many marketing plans for corporations in the United States and world-wide. One of these companies at the forefront of social media use is Wells Fargo Bank, N.A. (Wells Fargo). The ability to directly contact customers and potential customers in a real time online environment is crucial to the bank / customer conversation and reinforcing the company’s place in a customer’s mind as the entity that they want to do business with (Wells Fargo Bank, 2014). This case study will discuss the current status of Wells Fargo’s use of social media as a means to building their customer base. Additionally, historical information on the process of the marketing move to social media will be presented and the development of the roles that are involved in this marketing strategy will be discussed. The impacts to the public sphere and society at large will play into the discourse of the social media topic and finally, the underlying theories will be discussed as they pertain to Wells Fargo and social media.
As technology increases and develops in this century, the use of social media increases as well. Schools have begun adapting it, using it as their tool to inform students of any school related news. However, using it as a tool for learning is a different story. By using it as a tool, it can push you off your course with classes. Social media is something that is not needed at school grounds. Schools should not require social media use in classes.
Since the introduction of internet in the 1990’s, its importance worldwide has always grown tremendously. From the first email send to the domination of Facebook and other social media websites, it has changed the way people communicate. The use of social media is increasingly becoming the preferred way people share their daily activities, ideas and knowledge and that is why it’s the most talked about and used platform. Many companies are encouraging their employees to use various social media platforms and engage online for office productivity, posting opinions and presenting their thoughts. Corporations realize that Social Media tools such as blogs, forums, podcasts and social networking websites makes internal communications faster, more convenient and effective. Social media is a low-cost, high-impact tool that can also complement and reinforce your existing communications efforts. It gives a new dimension to internal communications in many ways: building relationship with employees, leads to diverse thinking and innovation, and reduce costs and Increase Productivity. Social media has impacted positively in the business world, but its downside has impacted teens in high school, with issues such as cyber bullying, and people using Facebook and twitter to get over their boredom and research proving that the more they use social networking websites the more envious they feel.
Social media is a form of Internet communication that has taken over the world and made people antisocial
Living in the 21st century, our lives revolve around social media. We can get instant news updates, entertainment when we are bored, even easy dinner recipes by just moving our fingers. Nowadays everyone is on social media, that is why it is such a powerful yet dangerous tool. Instagram is one of the most popular social media platforms at the moment, and has been for quite a long time. An app that celebrities, companies, and everyday people use to post whatever they’d like. It may be taking over our lives and becoming apart of our daily routines, but is that really a bad thing? Some people feel that social media is hurting our society, but others may feel that it is helping, it could even be doing both.
Social media is impacting our society more than ever before through connecting people who live millions of miles away. It is an assembly of online channels that promote easy communication and interaction, based on certain communities. Many types of social media exist in the technological and modernized world today namely Google+, LinkedIn, Twitter, Pinterest, Facebook and Instagram. Social media is a great source of information for those who know the positive use of it.
The writer finds social media is important in her current organization, Modern Business Concepts, Incorporated (MBC). With small business organizations such as hers, social media is important in spreading information on who the company is and what they do. Also as a business-to-business sales and marketing company, spreading the word is important in gaining customers and potential employees. Ucok (2014) uses research and experiments to prove how social media is essential to marketing. These platforms were essential in Ucok’s research, resulting in higher response with marketing campaigns proving “the importance of social media in marketing strategy and communication” (Ucock, 2014, p. 95).
Social media in marketing is used as an apparatus that builds an identity for a brand and gives awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conforms to the strategy and wants of the business. In accordance to the social media marketing report of 2014, a considerable (64%) of marketers use social media for at least 6 hours or more and 41% for 11 hours or more weekly, more importantly nearly (19%) of marketers use up to 20 hours each week on Facebook, Twitter, LinkedIn, Instagram and many more. The report also showed 7 social media platforms that led in 2014 which are Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest and Instagram.
Related research demonstrates that consumers are spending 25% of their Internet time on social networking sites, up from15% in 2009 (Nielsen 2010). According to Experian Marketing Services in 2013, 27 percent of time spent online was on social networking. Which shows that people spend most of their online time on social media and its increasing every year. In 2014 smart phones trend is high which also has made easy to connect with social sites. Now Social media usage is not just business-to consumer (B2C), it is also extended to business-to-business (B2B) community. More than 93% B2B marketers use social media to interact with their customers (Holden-Bache 20...
Social Networking is a modern and the easiest way to Communicate Online. It has revolutionized the way we communicate over large distances. We can get into contact immediately with Family, Friends, and other people from around the globe using any of the modern Communication mediums such as a Mobile Device or a Computer. There are many possible ways of Social Networking. You can use Social Networking Websites, Blogging, IMs (Instant Messengers), Chatrooms, and Dating Sites to get connected to people.
Many companies ask these questions: What is social media really doing for us? Will it bring in new customers? In many ways social media can add strength and value to your business or organization. Social media is treated like a broadcast platform, which allows information to move faster. Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amount of traffic. When a business is going through budget cuts, there is no other low cost promotional method out there that will give you large numbers of visitors, some of whom may come back to visit your site again. Social media has managed to steal the thunder away from traditional marketing methods. It has become a big part of day to day routines and as indispensable communication tool for people to connect and stay in touch. Customers have used social media presence as one of the integral basis of a company’s legitimacy, reliability and viability. Some businesses today are judged based on their Facebook or LinkedIn profiles and customers expect companies to respond to the concerns they have tweeted within the day or within the hour. Marketing strategies today have a mix of social media tactics as integral components for reaching business goals.
Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...
Nowadays, social media is growing very rapidly throughout the whole world. Social media has changed the way that we communicate with others through using these common social networking sites like Face book, Twitter, and Instagram…For that, social media has positively and negatively impacted our life.
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...