Sears Company Mission Statement

660 Words2 Pages
bulb-icon

Recommended: Sears product-service, customer base, and strategic advantages

Sears Holdings is a leading integrated retailer focused on seamlessly connecting the digital and physical shopping experiences to serve their members wherever, whenever and however they want to shop. Sears Holding is home to Shop Your Way, which is a social shopping platform offering members rewards for shopping at Sears and Kmart as well as with other retail partners across categories important to them. The company operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation, with full-line and specialty retail stores across the United States. The Sears Holdings mission statement is to become the country’s leading broad line retailer by providing consumers with affordable, quality merchandise. Their objective is …show more content…

This is due partially because of the CEO Eddie Lampert, who is rarely involved with the company and seems to enjoy his vast fortune more so than expanding and working to better the company as a whole. Employees who worked under Lampert described his presence as, “the only way you see Eddie is through a screen.” (Haley Peterson, 2017) When previous employees and executives were asked about Lampert and the downfall of Sears, many were extremely hesitant about speaking out and afraid of legal retaliation from Lampert or the company. It seems that Lampert has made a bold strategy by, “trying to turn Sears into a tech company that collects and sells customer data through the Shop Your Way program, in order to turn Sears into a more asset-light organization, but one that would still include physical stores.” (Haley Peterson, 2017) Based on the information that was retrieved from this article, it seems that Lampert has a strict and controlling personality that scares all employees and even top executives. This is an issue, because with a workforce that not only fears their CEO, but neither trusts their leader, employee productivity decreased rapidly and employee turnover increased as

Show More
Related

  • Macy's Executive Summary

    233 Words  | 1 Pages

    Macy’s intended to deliver enhanced shopping experiences to its consumers through dynamic department stores and online sites. In this regard, the company developed a North Star strategy that allows it to improve its sales growth and to develop its existing core activities. The company’s consumer research monitors, analyze and anticipate their needs and wants based on the changing market trends. This allows it to strengthen its customer base and also helps it in identifying new markets and customers. Macy’s also identifies different styles and designs based on various occasions and events that allow it to capture the changing preferences of its customers. The company also celebrates various iconic events to interact with its customers which

    Read More

  • Dollar General Mission Statement

    851 Words  | 2 Pages

    As a mother and wife, I'm always looking to save time and money. I can sometimes achieve that by choosing to shop at our local Dollar General. Because I am a frequent customer of their company, I was interested in learning what their mission statement contained and whether or not they did a good job relaying that message in their “About Me” section of the company website. Here are my findings...

    Read More

  • Staples Mission Statement

    885 Words  | 2 Pages

    At Staples, we are committed to truly making a difference through the preservation of the earth's resources and the betterment of our communities. To offer the best in affordable recycled products. We give back to our communities across the country (Anitsal, Anitsal, and Tulay, 2013).

    Read More

  • Macy's Case Study

    1443 Words  | 3 Pages

    My company of choice for this report is Macy 's. 'The Magic of Macy 's ', as the company advertises it, has inspired me to shop there, take advantage of their incomparable discounts and great online shopping experience. Macy 's, Inc. is one of the largest department store chains in the United States of America. Macy 's manages stores under the Macy 's and Bloomingdale 's brands. I enjoy shopping at both of the company 's store brands, Macy 's and Bloomingdales. Bloomingdales provides a more personalized experience

    Read More

  • Lowe's Weaknesses

    1658 Words  | 4 Pages

    Lowe’s tries to foster collaboration and strength in a variety of methods; many are through leadership training tracks and supporting employees and their families. During times economic uncertainty, it is important that individuals know that they an organization that cares and supports them. In a comprehensive report released by Lowes, the company detailed improvements Lowe’s achieved in important focus areas, including the health, safety and engagement of employees, the company’s advancement towards its 2020 goals and its partnership with suppliers to maintain the highest ethical standards and improve the products it sells (Lowe’s Companies, 2015a). According to Lowe’s Companies (2015a), “For the first time in Lowe’s annual Employee Opinion Survey, all of its U.S. stores, distribution centers and customer support centers all reached the company’s benchmark engagement goal of 65 percent, indicating a highly engaged and satisfied staff” (para 4).. “Career Bliss recognized Lowe’s as one of the 10 happiest retailers to work for in 2014” (Lowe’s Companies, 2015, para 5). To keep an organization running efficiently and effectively, you need a good customer base; you cannot achieve this without helpful, courteous and willing employees. Lowe’s understand that to keep up in the industry, they need to ensure they employees are taken care of

    Read More

  • Safeway Mission Statement Analysis

    580 Words  | 2 Pages

    In only reading this statement, Safeway’s reason for being seems to be both centered on their customers and in making money for their investors. The core value of satisfying customers, gaining their loyalty, is supported by the values of “superior-quality,” uniqueness and innovation (Safeway, n.d.). Price is not mentioned in this statement. The terms used instead point to a strategy of differentiation. The experience of being the center of attention brings people back into Safeway. They find better items in a different atmosphere.

    Read More

  • Kmart/Sears Case Analysis

    1263 Words  | 3 Pages

    Our Strategic Issue for SHC is, "How can Sears Holdings Corporation strengthen Kmart's position and regain its competitive advantage? Our recommendations are as follows: 1. Differentiation Strategy: Appeal to low and middle income families with children, Quality clothing and decorating store. 2. Stable & Effective Management: Retention, Value Chain Analysis: Supply Chain, Inventory Control (Product Selection), Technology (Reserve), Overall Consistency, Continue Value Adding Strategic Alliances, Similar to alliance with Joe Boxer. 3. Continue to Evaluate Store Portfolio, Focus on owning more/ Premium space. 4. Meet Customer Expectations, Customer Service, and Continuous Research & Development.

    Read More

  • Sears Case Study

    1043 Words  | 3 Pages

    Poor organizational management, failure to innovate and adapt to the environment, and an outdated brand image have all contributed to Sears massive decline. By not setting a clear organizational strategy, executives of Sears strayed away from innovation, allowing for competitors to attract Sears loyal customers to their organization. In addition, the outdated brand image of Sears has failed to meet the ever changing customers of today’s society. Overall, there are many reasons that have led to the downfall of a once powerful retail giant.

    Read More

  • Starbucks Mission Statement Analysis

    705 Words  | 2 Pages

    For my analysis, I chose to write about Starbucks Coffee Company and its mission statement. Starbucks’ mission statement reads, “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” We all know that Starbucks has enjoyed a huge amount of growth over the past 10+ years, and it is clear that they are seeing that success because they are putting their mission into action. Reading the mission statement, it’s easy to identify Starbucks’ areas of focus: the human spirit, coffee, and community. The company’s “About Us” web pages align with its mission statement.

    Read More

  • Company Merger and Acquisitions

    1037 Words  | 3 Pages

    Some complimented Kmart’s acquisition of Sears. Those most positive look to opportunities to cut unnecessary administrative expenses, increase buying power and cross-sell well known merchandise between Kmart and Sears. There are those who are very concerned about the acquisition. They are afraid that Wal-Mart, being their biggest competitor, will still be so much bigger than the combined Kmart and Sears. The name of the merged company will be changed it won’t be called sears. The acquisition of Sears cost to Kmart organiza...

    Read More

  • Kmart and Sears Marketing

    850 Words  | 2 Pages

    A focused cost leadership strategy would be appropriate, in other words, a attention to consumers. Cost focus is a strategy that will focus on a particular buyer groups or a geographic market and attempt to serve only that place, to the exclusion of others. When looking at cost factors, there are very few options available to K-Mart in developing a pricing strategy to compete with Target or Wal-Mart. Therefore, K-Mart would not have many price strategy options available. However by using a cost focus strategy, and matching the quality of well known brands but keeping cost low by eliminating advertising and promotional expenses will save K-Mart money.

    Read More

  • Sears Company Analysis

    2561 Words  | 6 Pages

    Sears began as a small retailer but as the years have gone by, they have become

    Read More

  • Business Model Analysis of Wal Mart and Sears

    1962 Words  | 4 Pages

    In fact, during the period 1995 to 1997 shows a shift in Sears in the distribution of their premises, with a growth of the smaller premises (Home Stores) and a reduction of the largest local (Full Line Stores and Auto Stores) . The Home Stores showed a growth of 8% over the total number of premises, about 5% of the total area and 6% over total sales area. For their part, the Auto Stores and Full Line Stores showed a decrease of 6% over the total number of local, 4% of the total area and 5% on total sales area.

    Read More

  • Amazon's Mission Statement

    716 Words  | 2 Pages

    Amazon began in 1995, founded by Jeff Bezos in 1994 in Seattle, Washington. Starting out in book sales over the internet, they sold their first book, “Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought, by Douglas Hofstadter”, in July of 1995. Since then, Amazon has expanded their sales beyond books to other various products, growing into one of the world’s top e-commerce businesses.

    Read More

  • Mission and Vision Statement

    901 Words  | 2 Pages

    Mission Statement: As an educator I will provide for students the opportunity to make a positive difference in their lives to help them accomplish unexpected goals. I will enhance learning to support my students in achieving their highest potential by integrating technology into the curriculum. I will integrate conceptual technology learning techniques that will implement concrete knowledge of technology that will emphasize mastery of understanding. Through committed support from educators, faculty, staff, parents, and the community, I will advance learning to support my students. This will allow students to become confident, creative, motivated, technology-ready students. I will provide leadership to achieve these standards of excellence each student deserves for a technology driven society.

    Read More

More about Sears Company Mission Statement

Open Document