Santander Sovereign Bank Case

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Santander which was previously known as “Sovereign Bank” is a diverse commercial bank currently with around 15,000 branches internationally, over 193,000 employees and more than 100 million customers. Their success has been reached through their close relationship with their customers allowing them to have a functional method when it comes to lending to their customers. Since its entrance into the United Kingdom market, they have successfully transformed the three businesses that they have obtained. The three business included were Abbey National, Bradford and Bingley, and Alliance and Leicester. Santander has grown rapidly in recent years through acquisitions. Through the acquisition of Abbey, they believed they could turnaround the company.

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