SWOT Analysis: Zara´s Managers

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Inditex is the largest fashion retailer in the world, it has seven chains, they are Zara, Pull and Bear, Massioino Dutti, Stradivarius, Bershka Oysha and Uterque. SWOT analysis might help the executive to understand the opportunities and threats in the environment with the strengths and weakness of Inditex; thus help the executive to evaluate existing strategies and formulate the new master strategies (growth strategy, stability strategy and retrenchment strategy). Such as allocates resources, address the overall direction, support to its retail concepts, and international expansion and new concepts in existing markets. For example, SWOT analysis showed that there are competitors are working to be faster at fast fashion, it should be threatened Zara’s leading advantage, therefore the executive exploit other strategies the keep the advantage in the market, such as develop new method to store managers to order and merchandise display faster, and adding the new shipping routes for products; and jump into online retailing.

For Zara’s managers, SWOT analysis might help them to understand...

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