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The link between social media and business
Impact of social media on society
The link between social media and business
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Conclusion
In essence, social media information system (SMIS) supports users of networks to be able to share information. The three primary roles of SMIS are the user communities, social media sponsors, and social media providers. Also, social media is able to expand the marketing of business and create more efficient communication.
There are also many added values and strengths of social media. One of them is that it establishes connections between the business and consumer and between the business to other businesses. This in return would increase in sales as well as a stable network of consumers and businesses. Another strength of social media is that it increases the exposure of the business. For most businesses, the more marketing that there is, the better it is for the business. An additional strength and added value of social media is that it establishes a more effective two-way communication. It allows the communication between the businesses and the consumers to be smoother and more efficient.
Hyper-social organizations also play an important role for businesses because the...
Social media is a modern way to manage the business; this is a useful to the companies to manage the existence in the market approach to the brand and consumers. Also, using a social media they are able to get the feedbacks from customers and able to improve their business. Additionally, social media is used everywhere by everyone and people go on it a lot of times in a day. Therefore it is important for the business to fit to the changes occurring in the market frequently in order to keep the business working properly and not losing customers.
Social Media are computer-mediated tools that allow people to create,share or exchange information,ideas,and pictures and videos in virtual communities and Networks.(Social Media Definition-Wikipedia the free encyclopedia).Social Media is social instrument of communication that will give information simply by asking,giving comments or recommending of other people with similar interests.This is use by giving your thoughts and the ability to communicate positively or negatively.Examples of Social Media sites are Facebook,My Space,Twitter,Bebo,and Linked-In.For a fast paced technological world,Social Media has a big part of our digital lives.It is the starting point to penetrate in every aspects of our lives,in our personal life,Social life or even professional life.Many engage to
Social media can be defined as web sites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts: Many businesses are utilizing social media to generate sales (Dictionary.com, n.p.).
One of these benefits is the wide audience these organizations can now reach. Previously an organizations’ audience was limited to forms of media that were locally available, but social media networks now allow us to connect and share important information with an infinite number of people worldwide. Another benefit of communicating with social media is the speed at which information can be shared. It is now possible to have near instant updates on important information such as Amber Alerts, severe weather warnings, and even information on criminals. This is a vast improvement over previous forms of communication that could take hours or even days to provide updates on events.
Overall, social media is a very positive influence for companies and employees. Information can be gained so quickly compared to a few decades ago. It has made our world a smaller place and that is good for all of us. Doing business globally was impossible before and now it is the norm. Our children are gaining access to the world and information that we never dreamt would happen when we were children.
Social media is very important for every company in order can keep updating latest news, interact and build up good relationship with customers. For example, Starbucks has their own social media where are Facebook page, Twitter, Instagram, Blog, Pinterest and so on. Therefore, Starbucks can get better understanding feedback or suggestions from customer experience of its service. Starbucks based on require from customer to make any improvement or amendment on their service. Therefore, loyalty customer feel satisfy with their efficiency solving or answering customer problem. Hence, Starbucks can gain good customer value because they able to keep interact with customer and solve problems quickly.
Spatial Data Infrastructure (SDI) is an information infrastructure providing access and enabling interoperability among spatial information based on standards, policies, regulations and coordination mechanisms (Groot R, 1997). The methods for creating SDI undergone radical changes in the recent years like the shift from the product-led model or data-producer-led model to process-led model or data-user model, etc. However, there are some limitations challenging the SDI growth like the lack of standards to handle linked geospatial data, etc.
Social media is the modern version of the paper plus more. In modern society technology runs the world and the same applies to advertising and a company’s success because social media can spread the word fast and get your business recognized by a lot more consumers. Social media is "A unique opportunity for companies to stay on top of mind with current customers and get on the radar of new customers on their preferred platform." (Zeckman) Social media has a positive impact on businesses because Zeckman claimed that due to the rise in social media, more businesses can become closer to their customers and develop the trust and security that they are the right brand for their customers. In addition, Zeckman stated all businesses can use social media to their advantage by social media to get customers more interested and thinking about their product and to get new customers drawn in by ads that if we’re not posted some people would have never heard of the business. In connection it has been shown in research and surveys that social media has a very important effect on modern businesses and Ashely Zeckman continues to support this because in her article she states that "70% of marketers found that social media activities increased traffic to their website while 75% of businesses engaging
Some of the ideas that are central to the idea that social media is a benefit to today’s society are that social media encourages increased communication with friends and family, provides fast access to breaking news and other information, and help business attract new business and correspond more quickly with their existing customers. Increased communication is important in all aspects of life. Keeping in touch with family and friends is easier than ever before. Whether it be a Facebook post or a tweet updating friends about exciting news or being able to see a picture...
The digital marketplace is growing ever so fast and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives and peers are saying as well. As of 2013 there are more mobile phones than there are people on earth. Digital media is so universal that consumers have access to information any time and any place they want it. Digital marketing could benefit your business in many aspects, as you mentioned in the questionnaire that you were interested to expand onto social media this means you can advertise and target a specific audience. You’ve likely spent a lot of time planning and building your business and now could be the chance to expand onto social networking to target a specific audience.
Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.
Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...
In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
Social media start as a very personal tool for users to communicate with their friends and closely related people. Soon after, business area have also take the advantage of this innovative way of exchanging information.