Rhetorical Devices Used In The Onion

Products are marketed to consumers everyday reeling in one by one with manipulative ways and tricks on the brain. Through an article by The Onion both consumers and marketers and adverises on products is clearly critised. A marketers strategy is to outsmart the consumer with the vast knowledge and benefits a product has to offer in order to sell the product and make profit.
Consumers are drawn in when very detailed explanations of certain products are spoken about well. Through the use of repetition and diction author of The Onion satirizes the naivety of consumers when a product is presented. In a mock release from The Onion a product said to “stimulate and soothe the wearers feet” known as Magnasoles is overly exaggerated by an overflow of information explaining “It's not just a shoe insert”. Certain words and the way they are used can spark interest into consumers causing them to want to learn more about a product slowly reeling them in on what makes the product unique and the benefits it provides.
Word play and repetition play a large role when selling to consumers

The phrases such as “compared to” and “different from others” are used to compare brands and products against each other to outshine and make the consumer think they are getting the best that there is offered. Using words such as medical and scientific terminology provide reassurance to a consumer about a product for example in the article half of the information is based on scientific terminology describing the research and process in which the sole was created and how it benefits. Not only does it provide reassurance but also allows the marketer to seem smarter than what he or she proves to be creating a sort of bond and guarantee with the