Rhetorical Analysis Of Back To The Future

Rhetorical Response
The author Russ Rymer wrote a very interesting essay called Back to the Future: Disney Reinvents the Company Town. In this essay, Russ Rymer wrote about how Disney was attempting to create a town called Celebration, which would give a “sense of” community and place (Rymer 297). Rymer’s purpose is to inform the reader of how Disney was wasting time and money trying to create a community that was supposed to be a blast from the past even though the designers used neo-traditionalism and neo-urbanism designs. Throughout his writing he conveys a sort of arrogant tone to get his point across to the readers that no matter how hard Disney tries they cannot bring back the past. It was like taking todays now generation and expecting

Through the entire essay the author, Russ Rymer inputs his own judgement into the essay expressing how they were making this town called Celebration out to be the best place on earth to live. He stated how Joel and Marlene spelled out the conceptual “cornerstones” of Celebration for him (Rymer 297). They made this community sound like it was going to be the best community and that everyone will come from all over the world to see this little community they had made. They made it sound out to be the ideal community where children can go play without any worries and “where playtime doesn’t end till mama called you in” (Rymer 298). As Rymer has stated, Celebration’s temporal compass was pointed to the past. In this community every house had to follow a set style pattern set forth by Disney known as the “Celebration Pattern Book” (Rymer 300). This pattern book dictates what every house needs to look like on the outside. As Rymer put it this book militates against a multitude of sins- moral and venial- to which modern builder are prone. All houses had to be built according to this book to be a part of the Celebration