Red Dress Gala Business Analysis

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This past October, Alpha Phi, a sorority here at the University of Arizona held its 11th annual Red Dress Gala. Held on parents weekend, the Red Dress Gala is a casino-style event filled with an auction, fun games and dancing. This event is held to not only benefit members and their parents, but to raise money and awareness for Women’s Heart Health. This year, the chapter's goal of raising $50,000 was easily attained through a multitude of methods. Ticket sales and the auction contributed to a significant amount of the goal, although the majority can be attributed to generous donors. These contributions were collected through an effective method used by many organizations: fundraising letters. Through a very specific process, these letters are sent out to wealthy individuals and corporations in hopes of receiving a donation. Depending on the magnitude of the organization, fundraising letters …show more content…

Multiple drafts are run by numerous members of the marketing department in order to construct a letter that addresses all of the issues at hand. This may take weeks to write a letter that is approved by all members. Fundraising letters can be distributed one of two ways. The old fashioned “snail-mail” or the modernized email. Depending on the method used to get the word out, a few extra elements are needed. For snail mail, postage is crucial to getting the letter to the intended reader. Time is a component that is involved in this method as well. It usually takes 5-8 business days to receive a letter in the mail, therefore that needs to be kept in mind. If time is a possible limitation of the recipient receiving the letter, an email can be sent which is arguably less effective, due to the fact that “snail-mail” seems more personal to the reader. If the organization decides to draft an email, clearly, the proper technology is required from both

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