Ranking Colleges, Can It Be Unbiased?

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The article on “Rank Colleges, But Rank Them Right" has several strong points, one of which is the need for rankings motivated by the increasing demand by students and their parents for credible ranking data. The author, David Leonhardt, effectively appeals to the reader via three avenues: ethos, logos, and pathos. As a columnist, as well as managing editor for the New York Times, Leonhardt is plain spoken and analytical in his data laced commentary on ranking colleges. Included in his summary, lending credibility to the value of and need for rankings are in the following statements: "Today the United States ranks ninth among industrialized nations in higher education attainment...;" America used to be considered to be “the most educated in the world;” and “…those who don’t finish (a bachelor’s degree) pay an enormous price.” Given the importance placed on completing a degree of higher education, “because higher education is by all accounts critical to the country’s economic future, it seems to be deserving of rigorous measurement.” The author points out the need for universities to become more accountable.

The author sources the ranking of higher education in a supporting logos statement of the actual census data: "… only 53 percent of students who enter college emerge with a bachelor’s degree, according to census data.” The data shows how the United States has fallen behind in world-wide ranking, with 47 percent of students leaving college without completing a bachelor’s degree. There are economic dangers in these trends, as was succinctly pointed out by the Commission on the Future of Higher Education: “To meet the challenges of the 21st Century, higher education must change from a system primarily based on reputat...

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...rson pointed out that “all yardsticks for ranking universities have their drawbacks; yet parents and students are clearly desperate for information.” McPherson further stated, “The degree of defensiveness that colleges have is unreasonable….the usual resistance to having someone interfere with their own marketing efforts.” The Commission on Education is being advised toward “create an easily navigable Web site that allows comparisons of colleges based on their actual cost..,” entrance fee data and significant graduation degrees. While ranking standards can be improved, rankings will likely not be unbiased, because the majority of the measuring tools will remain subjective; i.e., Indiana University Surveys of how students feel they are performing.

Work Cited

Wilhoit, Stephen. A Brief Guide to Academic Arguments. New York: Pearson Longman, 2009. Print.

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