Profound Knowledge

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William Edwards Deming is widely acknowledged as the leading management thinker in the field of quality. He derived the first philosophy and method that allowed individuals and organizations to plan and continually improve themselves, their relationships, processes, products and services. His philosophy is one of cooperation and continual improvement; it avoids blame and redefines mistakes as opportunities for improvement.
Deming worked with U.S. government in jobs, where he helped develop statistical sampling techniques. During World War II he worked with U.S. defense contractors to use statistics to identify systematic quality problems occurring within defense related products. After the war, he was sent to Japan, to work on population …show more content…

• Put everybody in the company to work accomplishing the transformation. These total quality management concepts can be put into place by any organization to more effectively implement total quality management. To promote cooperation, Deming espouses his Theory of Profound Knowledge. Profound knowledge involves expanded views and an understanding of the seemingly individual yet truly interdependent elements that compose the larger system, the company. Deming believed that every worker has nearly unlimited potential if placed in an environment that adequately supports, educates, and nurtures senses of pride and responsibility. The System of Profound Knowledge, or management by positive co-operation, is described in its four interrelated elements.
Appreciation for a System: The need for managers to understand the relationships between functions and activities, and that the long-term aim is for everyone to win – employees, shareholders, customers, suppliers and the …show more content…

Theory of Knowledge: As all plans require prediction based on historical information, the theory must be understood before it can successfully be copied.
Knowledge of Psychology: The understanding of human interactions, how people are motivated and what disillusions them.
Walter Shewhart originated the concept of the PDCA cycle and introduced it to Deming. Deming promoted the idea widely in the 1950s and it became known as the Deming Wheel or the Deming cycle. The PDCA (Plan-Do-Check-Act) cycle consists of four steps or stages which must be gone through to get from problem-faced to problem solved. Repetition of these steps forms a cycle of continual improvement.
Plan for changes to bring about improvement.
Do changes on a small scale first to trial them.
Check to see if changes are working and to investigate selected processes.
Act to get the greatest benefit from change. Deming describes the main barriers faced by management to improving effectiveness and continual improvement. He was referring here to US industry and their management practices. Deming said that effective management and a commitment to quality were needed to combat these seven deadly diseases. He emphasized the importance of communicating quality messages to all staff and building a belief in total quality

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