Produce a new look for a website.

662 Words2 Pages

Produce a new look for a website.

3.1.2 Formal Report

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The problem that was in need of solving was to produce a new look for

wow.com to target the 17 to 25 year olds. The look that the company

were trying to aim for was young, energetic, dynamic and flexible.

I firstly set out by comparing some current documents such as flyers,

letters and invoices. This helped me as I could gather the best parts

from these documents and use them to give me ideas to create new ones.

The documents that I selected had to be 3 of a kind that were from

three companies with two of a flyer and a letter.

I the started off by researching and designing a logo for the new look

wow.com. I produced four prototypes of the logo and selected the best

one that I felt had got the right look that I wanted. The final design

included two people which I felt really stood out from the rest of the

designs.

The next task was to design the letterhead to update the old style

into the new look. I used the documents that I collected at the

beginning to give me ideas on how to design it. These where then used

as templates for my design, my design for the letterhead was pretty

simple as I felt that I didn’t want to overcrowd the sheet.

I then brought an example of a staff newsletter and used it to get

some ideas from. I then went about designing the staff newsletter for

wow.com. It contained four pages which included a front cover, two

article pages and a fun and game...

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