Prince Edward Island Marketing Strategy Essay

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Recommended: Historical background of Prince Edward Island economy

Marketing Strategy
Market Segmentation Strategy – future and Targeting Strategy
Geographic: Prince Edward Island is in the east and south of Canada coastal and located in the Gulf of St. Lawrence. It has a variety of natural beauty which including Rolling hills, woods, reddish white sand beaches, ocean coves and the famous red soil. Otherwise it has Charlottetown airport confederation bridge and numerous bays and harbours, the traffic of island can be a convenient time to meet passenger demand for choice
Demographic Prince Edward Island has the most densely populated province in Canada. it has a variety of culture” the largest ethnic group consists of people of Scottish descent (39.2%), followed by English (31.1%), Irish (30.4%), French (21.1%), German (5.2%), and Dutch (3.1%) descent. Prince Edward Island's population is largely white; there are few visible minorities. Chinese Canadians are the largest visible minority group of Prince Edward Island, comprising 1.3% of the province's population. …show more content…

Such as luxury travel for high income guests, religious travel for followers and package tour for middle class people.
Behavioristic
Different travelers pursue different goals: high income guests are looking for quality, service., middle class people, and low income people are looking for convenience, speed. If our service reach their expectation, high income guests and middle class people are enthusiastic Attitude toward product. Then they may become strong loyalty status. On the other hand, for low income people they don’t have too many travel opportunities, they have medium loyalty status.
Target Market(s) middle income and higher-income, across all age, race, and income demographics. Religious believer, students, clerks. People who have free time, ocean enthusiast and foreign tourist. All of them can be potential

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