Virtual tours are just a simulation of a location which can be composed of a sequence of videos or still pictures. It was introduced in 1994 by a museum Dudley Castle in England. Virtual tours are the most suitable for tourism industry. They can be used on websites or social media platforms. It definitely improves the online conversions, increase word of mouth and gives the probable customer a real life visitor experience.
Growth in Female Business Travellers and Elderly travellers:
According to the recent trends in society numbers of female business travellers have increased and they not only travel for business but also looking for good packages for leisure. The Tourism industry is looking for some lucrative destination for this target.
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Types of tours
Cox & Kings offers different types of tours like Group Tours, Super Saver Group Holidays, Romantic Getaways, Anand Yatra, Gaurav Yatra, TUTC Camp Packages, Educational tours, Luxury Packages and Bhakti Yatra.
Online Marketing initiatives of Cox & Kings Web marketing: Cox & Kings has successfully created a user friendly website. Through images and content this website is made attractive. By affiliate marketing company puts various ads like banners, video etc on through webmaster or buttons on their own Web sites. SEO or Search Engine Optimization is a technique to simply increase the amount of visitors to the company’s website. Website of Cox & Kings
Content Marketing: To get the attention of the traffic in network, content is very important. While writing the content for the website more emphasis is given to certain key words. By using keywords, the traffic on the website can be increased as many people search for some query looking for certain terms and if these terms are in the content, through search engine they will be connected to Cox & Kings’
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E – Brochures: Cox & Kings uses E-brochures which bring life to printed brochures they can be seen on the website and can be sent by email. Besides that they are environment friendly, cost-effective, downloadable and accessible on all devices.
Display marketing included text, images, logos of Cox & Kings in a graphical advertising which appear on webpage.
SMS Marketing is marketing by sending small messages to customers for promotion of certain packages of Cox & Kings.
Banners are online form of advertising by clicking on it the customer is linked to the website of the company. There are different sizes and types of banners used online.
Rich media creators is the most recent form of online advertisements they can float, expand peeled etc in a way they can communicate with the user. It is a form of user interaction used by Cox & Kings.
Re marketing is used by showing advertisements to all the visitors who has previously visited Cox & Kings
Career Cruising is an informational website and available at participating schools, public libraries, and employment agencies across North America. This program is intended to direct individuals towards appropriate career choices based on specific criteria, such as education, training and previous experience. Individuals can find this information database self-directed, user friendly and rewarding while presenting a variety of options to meet their personal needs. Not only does it offer assistance for the perspective individual in career development, but also on SAT/ACT preparation, online study guides, interview strategies and seminars by promoting growth and effective career opportunities.
The most successful in this website, they have a lot of ethos. The website illustrates experience with a description of their history. For example, they show their history since their beginning in 1977 until now. That means if they have experience, the...
Promoting your company through blogs, podcasts, video, newsletters, SEO, eBooks and Social Media is called Inbound Marketing. The ultimate purpose of inbound marketing is to bring customers closer to the brand. Inbound marketing earns a lot of attention from the customers and makes it easy for them to find your company. It helps you to get new customers through the interesting content you would post on your social media, blogs, newsletters or more.
Banner advertising should be examined in a different light from static advertising because banner advertising is directed to individual consumers. Although static advertising, which is when an advertisement is coded into a web site, is fairly common, banner advertising is far more common because it allows advertisers the opportunity to both customize advertisements to individual users as well as collect data on those consumers. Web advertising has grown to a level where it has become a $934.3 million industry (http://adres.internet.com/stories/ article/0,1401,7561_231431,00.html). Furthermore, customization has become a very serious priority for advertisers (and content-producers in general) as repeat business now comprises more than half of all e-business transactions (http://adres.internet.com/stories/ article/0,1401,7561_231431,00.html).
A second strategy that has been rejected is one concerned with the consumer awareness of SGC. Currently, SGC is only advertising to travel agencies. Coupled with segmentation, SGC’s current advertising strategy has hurt SGC in the sense that consumer awareness is considerably low. Only a small portion of the population even knows that Sea Goddess exists. SGC is only targeting those who travel frequently. They may want to target the portion of the population that wants to travel, but is unsure of where to go or what to do. In order for SGC to reach the consumer, new efforts must be made in the advertising plan. Mere travel agency recommendations are not going to be enough to keep SGC alive in the marketplace. Other vehicles are going to be necessary to spread SGC’s message about the luxuries and benefits of this extraordinary cruise. At the present time, only a small number of all travel agencies have the sufficient knowledge that it takes to make an informative sell to the consumer. It may be profitable for SGC to employ some hi...
Extensive publicizing and showcasing: The Company will attempt broad promoting and advertising, advancing both its name and in addition administration/item mindfulness. Henceforth a forceful and centered promoting effort with clear objectives and procedures should be one of our pillars.
“Our vision is to be earth 's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.”
The most significant tool of marketing promotion mix is advertising. According to Philip Kotler “Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by identified sponsor”. The objective of the advertising is to inform the consumers about the market offering(s), its features, benefits, price, place of availability, discounts etc., persuade the consumers to buy the product(s) by creating distinctive image of the market offering(s), branding, and creating selective demand for the market offering(s), reminding the consumers about the market offering(s) through repeated advertising over a period of time and reinforce the consumers
The idea of curated content as a way of drawing the attention to a brand’s website first hit the digital world approximately ten years ago.*
Royal Caribbean was founded in 1968, their first ship was built by STX Finland. They have constantly been innovating in the cruise industry. In the 1980's they introduced what is called the Sovereign class ships. Recently they have come out with the new quantum class ship. In 1986 they also came out with their first exclusive destination. In 1990 they developed their own private island paradise. Royal Caribbean offers Broadway shows, ice skating shows , water shows, they a partnership with Dream works and many more things that when combined make for a unique experience. MORE info on the company in this section , how is it structure and how they trouble shoot things
In the early days of ecommerce, businesses set up your site, bought a domain name, placed banner ads and hoped for the best: press coverage, word of mouth, banner ad click-throughs and eventually a closed sale. Life got more complicated quickly as banner ads proliferated and people managed to ignore them with increasing skill. Internet marketers thus had to become more savvy, and the affiliate model was introduced. The model: get other sites to reference your site and increase traffic and sales with “a little help from your friends.” This concept of having others reference you (and sometimes setting up a joint-referencing model back at your partner) is the premise of affiliate marketing.
This essay is the respond to the Local Council Member who has wrong idea about a common archetype of adventure tourist. This misconception based on ignorance of current tourism industry, could potentially be a dangerous for local economy and development. The local authority must be well informed about present conditions with the tourism market, before they will make a far reaching decisions about the development direction in this industry. Currently, there are many organisations whose monitoring an international tourism business and this knowledge supposed to be good use for our common good.
According to Leiper “Transportation is the only link between the tourist-generating region and destination region”[2]So, transportation was a more interesting sector to discuss in the report but I tried to find a company which is related with all these main sub-sectors discussed above in the report. I have decided to look in the U.K market for such company because “Tourism is one of the largest industries in U.K, worth approximately 75.9 £ Billion to the U.K economy in 2002 and supporting around 2.1 million jobs.” [3] During my research on internet I found many companies offering services in the tourism of U.K but I have decided to choose “Simply Travel” because of its variety of services offering related with the accommodation, transportation and attractions.
Two types of marketing activities can be conducted via search engines. In search engine advertising, companies have to pay to have their links displayed on the websites in the “sponsored section” of the search engines’ results page. Also, in search engine optimization, companies strive to push the rankings of their websites higher in the organic search results through numerous techniques or by hiring external consultants to develop unique techniques that will cause search engines to index their sites in higher positions (Delaney 2006). Search engine results offer a natural way for Internet users to gather information about brands which allows web designers to recognize that search results can have branding implications (Wasserman 2006). It is believed that even if Internet users that are searching the web via a search en...