Primary Research Toms Shoes

Primary Research is when original research is performed by collecting data directly, typically from research subjects (Abrams 2012). Primary research is very helpful when collecting information from important customers for a product or a service they used. It is very helpful when you no other information is obtainable. The researcher starts off by designing questionnaires, collecting responses from respondents and then interpreting it depending on requirements. Going in this direction can be very costly. Some of the advantages of primary research is targeted issues are addressed, interpretation of data is better, the information is more recent, and proprietary issues meaning he is the owner of the data collected. Some of the disadvantages of primary data is the cost, it can be very time consuming, the feedback can be incorrect, and more number of resources are required (Sparrow 2018). Secondary Research is using data that was collected from another source who performed the

TOMS wanted to reach the target audience through countless positive and public relations strategies and tactics. TOMS shoes encounter the needs of consumers by creating not only fashionable shoes, but purposeful shoes as well. TOMS shoes is a global footwear, accessories, apparel and coffee company. The company has approximately 550 total employees. There are 450 full-time employees and approximately 100 part-time employees, with roughly 150 of the employees involved in retail selling and administrative positions, and the remaining employees engaged in other parts of the business. At the end of 2016, most of the employees were in the Americas (mostly in the United States), with the rest in Europe and Asia. The commercial manufacturing base, which consists of third-party contractors, is located mostly in China and Vietnam (Supply Chain,