Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Pros and cons of surveys in social research
Introduction of research methodology
Scientific research and data collection
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Pros and cons of surveys in social research
CHAPTER 3 RESEARCH METHODOLOGY 3.1 INTRODUCTION Research is an organized and systematic way of finding results to the problems. Research is, thus, an original contribution to the existing stock of knowledge making for its advancement. It is the pursuit of fact with the help of study, observation, comparison and experiment. In short, the search for knowledge throughout objective and systematic method of finding solution to a problem is research. The systematic approach concerning overview and the formulation of a theory is also research (Kothari, 2004). Therefore, the objective in this chapter is to indicate how the data would be collected and analysed. The process and methodology of research used to collect the data for this dissertation will be explained in detail in this chapter. 3.2 TYPES OF RESEARCH Research is a process for collecting, analysing and interpreting information to answer the questions. According to Muaz (2013), there are many ways to classify research designs, but sometimes the distinction is simulated and other times different designs are combined. Some classify based on the type of research question being addressed (exploratory, descriptive etc.), others focus on the data collection tools (survey, quantitative, qualitative); Stern et al (2012) classified using the basis for fundamental inference to categorise different design methods. This dissertation is classified as descriptive research. Descriptive research is used to illustrate characteristics of a population or phenomenon being studied. There are three main types of descriptive methods which are observational methods, case-study methods and survey methods. For this research of sick building syndrome is apt to the survey method. 3.3 RESEARCH APPROA... ... middle of paper ... ... scales present individuals with positively or negatively stated propositions and solicit respondents' opinions about the statements through a set of response keys. Punch (2003) cited there are many ways responses to questions can be scaled which way is most appropriate would depend mainly on the way the question or item is worded. Table 3.1 shows the type of scale responses according to guideline stated that have been used in this dissertation. The variance has to be reliable and meaningful. The respondents have to choose one option that best aligns with their view. The number represents quantities and the variable is being scaled as the number increase, so does the frequency of occurrence of the behaviour described in the items. Hence, the scales are used to gather the answer to the questions based on the respondents’ experiences and opinion to that phenomenon.
There are two basic psychometric properties, validity and reliability that have been used to evaluate the quality of scale development. Psychometric testing used to evaluate the quality of instrument (Polit& Beck, 2010).
The research question is the first and foremost initial step in the research process, because it defines the expected outcomes and drives the project design. So it should be clear and concise once the research question is formulated, the next is defining the terms and concepts used in the research process. A literature review is needed to clarify issues, gives an understanding to the researcher how others have formulated similar research questions and defines concepts.
Marketers use scales to measure the assignment of numbers to objects or persons to represent quantities to their attributes (Aaker, 2007). This includes the measurement of agreements or disagreements that relates to attitudes or objects. For example, the measurement is in two parts, the item part, and the evaluative part. It is important to understand the level of characteristics of scales such as nominal, ordinal, interval, and ratio because scales differ with respect to the scaling characteristics. Nominal scales label the objects. Ordinal scales rank the order and size difference of the respondents or their responses. Interval scales represent the equal distance between the descriptor. Finally, the ratio scales have a true zero point such as an actual number. These types of scales can be beneficial to an organization that needs to measure and understand various characteristics when analyzing questionnaires. It helps determine what can or cannot be said about the object and helps determine which statistical analysis should be used.
For everything that occurs, there will somehow be something that caused the action to happen. It is more of a cause and effect ideal or simple a reaction to an action. In terms of research academics, independent and dependent variables are concepts or attributes to certain things that occur such as drug use, crime, or domestic abuse. For example, stress or other personal problems may lead to someone to use drugs. Also, poverty may lead someone to commit crime. In addition, a power controlled individual may cause a partnership to suffer physical or verbal abuse.
A five point Likert scale is used for numerical measurement of questions. Following is the numerical value assignment for scale.
Psychometric tests are a systematic procedure for scoring and evaluating samples according to standards (Urbina, 2004). There are certain issues taken into consideration when creating a new psychometric measure, such as maintaining consistency of results by using identical materials (Howitt and Cramer, 2011). It is also essential to avoid response bias, this is achieved through not using leading questions which suggests expected answers therefore limiting the effect it has on the variability of answers (Howitt and Cramer, 2011).
According to Burke, the survey had three negative comments, three positive comments, and four non-scored items; all of which the said athletes would choose their answer on a scale ranging from “strongly agree” to “strongly disagree” (Burke,
Quantitative method will be used in this research to collect the related data. “The meaning of quantitative is something that can be calculated, it is applied in the statistical analysis due to ability to provide digit. The qualitative method is always used in big size of survey” (AIU, 2012). Since the quantitative data is full with number, it is not di...
Nominal scales are the lowest measurement level one can use. Nominal scales are normally defined as measurements in which numbers or categorical data are assigned to elements of objects or classes of objects mainly for the purpose of identifying or naming objects. “No quantitative information is conveyed and no ordering of the items is implied. Nominal scales are therefore qualitative rather than quantitative. Variables such as religious preference, race, geographic location, occupation and sex are all examples of nominal scales.”(Lane, D., 2011, Para. 1) The form of labeling used in nominal measurements allows for better organization of data and sorting process becomes a lot less difficult because of the categorization process that takes place.
It is important that measurement scales are used effectively to define data retrieved from numerous market research data sources. Measurement scales are essential in determining what can and cannot be stated about the research data. In order to predict and gauge the consumers responses to a questionnaire correctly the questionnaire must be assembled with the appropriate guidelines to attain the desired statistical results.
Research is systematic way to find out facts and knowledge as Kothari (2006) has analyzed that research is the pursuit of truth with the help of study, observation, comparison and experiment; the search for knowledge through objective and systematic method of finding solutions to a problem. However there are two types of researches one is by Purpose and other is by method. The type by purpose falls into three categorize such as Basic, Applied and Action Research.
...ly related to satisfaction, helpfulness, and efficiency, as the survey questions would concentrate on those areas.
Research is an attempt to know new things, facts, information etc. in a scientific manner. L.V Redman and A.V .H Mory have stated “systematised effort to gain knowledge we call re-search.” The main function of research is to collect new facts, information etc and to establish new theories on the basis of these facts.
The second type of questionnaire or scale is the Semantic Differential Scale. This type of questionnaire was developed by Charles Osgood in 1957 and it is used to measure the meaning of concepts, opinions and attitudes. This type of scale is a bit unusual as it is formed with paired words that are most of the time their opposites. Since it is considered a bit unusual, this type of s...
The term or word ‘research’ doesn’t have a specific definition or meaning because it varies based on different discipline to discipline and experts to experts. But, in respect to function of research it is the same as a researcher main goal is to find answer to research questions that is developed. To achieve the framed objectives varied research methods and approaches are used which ranges from informal to conventional scientific procedures. ‘Research’ is always referred as a search for knowledge or art of scientific investigation where it does systematic search on specific topic. According to Redman and Mory research is a systematized effort to gain knowledge; where some individuals does extensive or more in-depth study on a topic that ranges