Poutine-Dare 2 Marketing Plan

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I. Executive Summary
What is POUTINE- Dare 2 Dream?
POUTINE - dare 2 dream is a gourmet Canadian poutine café that offers quality items and exceptional service. Poutine is the most famous of Canadian cuisine, but unfortunately, there is limited exposure of this delicious dish; not many places around the globe have poutine available. To introduce the world to this wonderful part of Canadian culture, POUTINE - dare 2 dream will serve as the first company to familiarize new markets where this product is currently non-existent. POUTINE - dare 2 dream is a corporation that is going to be based out of Toronto, Canada and our long-term mission is to integrate the poutine into different countries around the world. With fresh ingredients, a unique concept, and a friendly staff, POUTINE - dare 2 dream can satisfy your cravings.

Location
After extensive market research and analysis, we have indentified Dubai, UAE as the …show more content…

POUTINE - dare 2 dream will have a large social media presence, with constant updates for its personal website, as well as its Facebook, Twitter, Instagram and Vine accounts with daily promotions. With a specially priced poutine for each day of the week, customers have an incentive to buy our products more often. Moreover, POUTINE - dare 2 dream will use national newspapers such as Khaleej Times to advertise our location and include cut-out coupons that customers can present for a major discount. Throughout the mall, POUTINE - dare 2 dream will hang posters advertising our location, and will hand out pamphlets with additional information around the main cafeteria. Another promotion is our premium member's stamp card that features a 1 for 9 deal - a free classic medium poutine after buying 9 poutines. POUTINE - dare 2 dream will also promote itself through television and radio commercials, featuring our latest poutine of the month special that changes to suit seasonal

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