Dip-N-Dip N Dip Marketing Plan

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Executive Summary This marketing plan has been developed for Dip ‘n dip, a franchise chain of dessert café. Dip ‘n dip specializes in chocolate themed desserts, offering a unique experience to its customers. The company was founded in Syria, and later spread to different countries. It is currently located in eleven countries: Syria, Lebanon, Egypt, Kuwait, Qatar, Oman, Saudi Arabia, U.A.E., Turkey, Malaysia, and Canada. Dip ‘n dip has an established name in many parts of the Middle East today, and it has recently been making efforts to move to new regions. Dip ‘n dip is currently working on opening its newest location in Armenia. After moving to Canada, the company moved all operations to Ontario, and established it as its new headquarters.

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