Porcini’s is a full service Italian-American restaurant, with an idea to expand in the market. Its corporate mission was developed to control its strength for growth; the strategy was to launch the Pronto idea and adapt a company owned and functioning model. One of the challenges in looking for an opportunity to establish its brand into a new market, is full-service restaurant are nearing a diminishing point in shopping mall locations. Porcini’s is considered opening a limited-menu outlet at interstate highways called Pronto’s. In effort to increase their brand, Porcini’s is considering company-ownership, franchising, and syndication, while trying to maintain its reputation for excellent food and service. After analysis of all of the …show more content…
began as a family-owned Italian-American restaurant in the Boston area in 1969, which soon expanded to location in the Northeastern United States. Porcini’s was consistent with delivering high-quality food and service at each location, thereby earning consecutive awards, such as “Best Chain Services.” Porcini’s’ success and quality is attributed to management team, the staff, and the experienced Chef Morina Molise. As a full-service restaurant, prevention of absenteeism and turnover is critical in providing customer with speedy quality service. Experimentation opportunity for Pronto was Porcini’s employees form the “Pathfinder Team,” bringing experience and the company quality …show more content…
While each options has its own set of risks and opportunities for growth. Remaining company owned and operated gives them complete control over the customer experience and the restaurant operations; moreover, allows them to test various locations and experiment with them. However, Porcini’s lacks brand recognition within the fast food market, which would force them to consider franchising or syndication. Porcini’s doesn’t present itself strong financially, so franchising could reduce this capital burden; however, franchising has considerably high cost and risks of having little or no control of the restaurant operations. The final option is syndication, provides Porcini’s with benefits of control without need of a large amount of capital investment. Additionally, syndication will transfer ownership to investor, but Porcini’s will maintain control. Furthermore, it will allow Porcini’s to control the hiring, training, and performance of management and consistency of the food service quality at each new property (Heskett & Luecke,
The Italian Centre Shop shows many attributes as for how they are able to build on their strengths. This in the end helps a company to expand and grow further to improve their internal performance and as well by gaining more consumers (Kerin, et al., 2015). Firstly, the company’s main strength relies on the location of the different branches, being placed strategically so it is easier to bring in more consumers as well as being easily accessible for people around those areas. Two of the three locations in Edmonton are situated beside shopping centers, Southgate mall and West Edmonton mall, which in the West end is the most popular attraction of the city. The third branch is located in North Edmonton which is known for the heart of “Little Italy”(Spinelli, 2016). Secondly, the Italian Centre Shop sells a variety of merchandise and different cuisine from all around the world, the main place being Italy and others which include: Spain, Romania, Portugal, Ukraine and Poland (Spinelli, 2016). This helps to expand the company’s target market while still keeping
Moore, L 1997, The Flight to Franchising, US News & World Report. June 10, pp. 78-81.
Born of the idea to preserve authentic Italian cuisine, Academia Barilla has faced strategic issues to increase profitability and growth. Offering not only high quality food products, but an education on Italian gastronomy, Academia relies on a differentiated marketing message of authenticity, with the quality to prove it. While striving to teach buyers of the difference between imitation and true Italian cuisine, Academia must continue to seek new strategies to reach a broader customer base. By studying the firm’s core competencies, and performing analysis on the industry, Academia has the tools necessary to meet their objectives.
Tim’s Coffee Shoppe is a well established business that has been running as a sole proprietorship for over 30 years. The business needs to improve on its management strategy in order to perform optimally in its present environment. The purpose of this paper is to provide the owner Tim with suggested improvements on managing the human as well as financial resources of the coffee shop so as to remain competitive and increase profits. The Coffee house is conveniently located close to several metro stations, ensuring a steady flow of traffic. It is also situated near a University, presenting the business with a steady clientele of college students. The business is facing stiff competition from Queequeg’s coffee with 7 shops located near Tim’s. However, the restaurant seems able to hold on to its market share judging from the reported sales revenue of $ 400,000, and increasing sales. The Shoppe recently underwent a remodeling of its interiors and exteriors, and has purchased several new equipment including computers and a freezer. Tim’s is however facing challenges in staff management.
...alented young managers in this area need to be aggressively obtained for long term growth. For a quick fix, this service should be outsourced to handle current needs. Distribution channels need to improve as well. Currently, competitor’s products are easily found at major retail channels. Nestle is in the position to gain a strong hold on the home dessert market for ice cream. Ice-fili needs to compete more aggressively in this portion of the market. In addition franchises and fast food chains should be targeted for partnerships or joint ventures so Ice-Fili’s ice cream can grow in association with a post meal dessert opposed to simply impulsive snack purchases. A key avenue to explore is an Initial Public Offering. This would generate enough funds to continue capital investment in technology desperately needed as well as promoting international market growth.
PepsiCo can potentially acquire California Pizza Kitchen and integrate it in the company’s decentralized management approach. Since PepsiCo executives have experience in the quick service food industry, it should not be a reach for the company to successfully run this casual dining restaurant. For this venture to be successful, it is imperative that management cut down the operating costs at California Pizza Kitchen through the PepsiCo Food Systems distribution network and improve on the 3.1% operating margin that California Pizza Kitchen is currently operating at.
Demand for Panera franchising opportunities was very high, which allowed Panera to be picky about where and with whom they would do business. Panera determined where bakery-café locations could be. The franchisees bore the cost of opening new locations, and were required to obtain their ingredients from the home company. Expansion using the franchise model provided many upside benefits for Panera, while limiting the downside r...
Lost to the Ages: Lodovico Giustini & the Baroque Era Lodovico Giustini was born on December 12, 1685, in the town of Pistoia. Giustini lived his whole life in Tuscany, Italy. Giustini was born into a line of musicians, and he would similarly devote his the majority of his life to music. For example, Lodovico’s father, Francesco, was an organist at the Congregazione dello Spirito Santo. Lodovico would later succeed his father as an organist in 1725.
Ruth’s Chris house has been a successful franchise in all the four restaurants existing outside US, and in this regard, the company seeks a breakthrough into other new international markets. The best business ground worth considering presents Brazil as the next destination for Ruth’s Chris as far as international expansion is concerned. A look into the prospects of Sao Paulo in Brazil as the next target requires a SWOT analysis of the new ground that would aid in the assessment of the finer details of the prospects that await Ruth’s Chris as a franchise.
TP has grown from a single store in 1988 to the largest pizza chain in Spain. At the end of 1997 they had 399 stores and an estimated market share of 62% in Spain. But what made it so successful? There are several reasons for that in the TP concept:
The main challenge is to determine how Panera Bread can continue to achieve high growth rates in the future. Panera Bread is operating in an extremely high competitive restaurant market which forces the company to improve and to grow steadily for staying profitable. The company’s mission statement of putting “a loaf of bread in every arm” is just underlying Panera’s commitment for growing. They are now in a good financial situation and facing growth rates of up to 20% per year in a niche market that has a great growth potential. In the next 7 years the fast-casual market is expected to grow by 500% in sales to a total of $30 billion.
Not having to answer to a corporate boss is the dream of many and the flexibility that owning a business franchise creates provides this option. Success is not reached by simply creating a business, however. The level of success is measured by the size and efficiency of the business. Business growth is the driving force of the economy. The additional jobs and revenues created when a business expands allow the economy to grow at exponential rates. One of the fastest and most popular ways to increase the size of a business is to turn it into a franchise, which can then be purchased by individuals. Franchising provides opportunities that are beneficial to both the parent company and the purchaser. The company that owns the business can expand without having to pay such a large initial cost to open a new store since the franchise purchaser pays a cost to open the business. As well, the company can regulate many of the business activities so that there is a sense of consistency throughout all of the locations. The purchaser is allowed to use the trademarks and goods of the franchise which already have a large market presence. As well, they are provided with training and work standards by the company to help their business run smoothly (Kalnins & Lafontaine, 2004, p.761). Looking at the business model of the world’s largest food retailer, McDonald’s, provides great insight into franchising and business growth in general as well a better understanding of a global business that utilizes the franchising technique.
The world we live in today is full of an exceptional variety of animals. The time it took to conclude to the various sorts of species seen today has been throughout a period of millions of years. The vast majority of these animals are accredited to evolutionary advancements. When the environment changes, organisms have become accustomed to changing to fit their environment, to ensure their species does not die off. These physical changes have resulted in different phyla, ranging from basic structures, like sponges to advance systems, like that of an octopus.
Making the decision to open your own business is a major life event. Starting a new venture can be exciting as well as rewarding. The first step to becoming a business owner is choosing the type of business you would like to run. This business can be something that you have wanted to start up yourself or you can go with an established franchise. Are you willing to share the profits in exchange for the relative safety of a franchise or would you prefer the risk and rewards of pursuing your own vision? Franchising is a continuing relationship wherein a franchisor provides a licensed privilege to the franchisee to do business and offer assistance in organizing, training, merchandising, marketing and managing in return for a monetary consideration
The first step in any business is to think of or create a business idea. Without an idea, one cannot launch their business off the ground. A right direction is needed to create a business with a unique idea. However, other options include franchising or buying an existing business (1). Franchising allows an individual to run stores such as Burger King or McDonalds under the corporate name. It involves taking training classes and a heap of money in order to start a franchise. A Franchisee will have to buy products and services from the corporate entity they are franchising from, which is often required. Buying a franchise is like taking a piece of the pie from the company that is franchising and sharing that pie with everybody else. In addition having a franchise allows one to communicate and in essence become a big part of an added business opportunity (4). Franchising is far from easy to start and maintain for that matter. Starting a franchise involves a l...