Philip Morris International Case Study

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Recommended: The importance of Environment Protection

The environmental policy of Philip Morris International
Philip Morris International is determined to manage its activities with strict compliance with laws and regulations. The company aims to both reduce water consumption and waste production while putting a lot of effort in reusing and recycling. Thus, they follow the 3R Concept – Reduce, Reuse, and Recycle – in the manufacturing operations they have. Given that, they are aware of the fact that recycling alone is not pollution prevention and they focus on the first step of P2 which is source reduction.
The company states, that its objective is to reduce the environmental impact of their business and to promote the sustainability of the natural resources on which they depend. They are also …show more content…

Based on the fact that they take place in the tobacco market, there aren’t too many market opportunities that the firm could take a use of through environmental protection. Tobacco is certainly not a product whose customers care about their health and the environment. For those who smoke, it was totally insignificant if PMI introduced biodegradable packages or cigarettes with chemicals that are less harmful to the environment. Due to this situation, the company does not have any chance to profit from being environmentally conscious. As far as how harmful this industry on the nature is, we have to admit: a lot. From the very beginning of the production until the customer buys and smokes the cigarette, it has a very negative environmental impact. Not to mention that the product continues to pollute if the users do not handle the waste properly and just simply throw it away on the street. Keeping all the above mentioned factors in mind, with low market opportunities through environmental protection and a high corporate environmental risk, Philip Morris International definitely has a defensive strategy. What it means? It simply refers to the fact that they do not really try to create less harmful products or develop cleaner technologies as it would not lead to higher profits. Instead, they attempt to ‘defend’ themselves by promoting their environmentally beneficial acts and reusing or recycling waste

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