Persuasive Essay On Band Aid Ads

734 Words2 Pages

Have you ever seen a really strong guy uses a Band-Aid to care for a small wound? Maybe yes. What about a superhero? Maybe not. Band-Aid ad uses several techniques to sell a product that protects wounds. In the ad, a huge green muscular hand which belongs to the most powerful superhero, Hulk, is used to get people’s attention and to sell the product. We can see a Band-Aid is sticking to his index finger. This hand is so distinct that it makes viewers link the bandage to the Band-Aid box located in the lower right corner of the picture. The only words in this ad are “Flexible Fabric” on the product box. Using Hulk to sell the product shows viewers how flexible the product is. It can also create a sense of humor. The Band-Aid ad expresses that, if the most powerful superhero Hulk needs a bandage sometimes, then everyone needs a bandage sometimes. This message is presented through the techniques of visual arrangement, celebrity endorsement, and humor. …show more content…

The ad uses a close-up shot: we can see his veins, his muscles, his thumb nail and his knuckles on his left forearm and hand. What everyone notices is that a Band-Aid adhesive bandage is sticking to his index finger. In the lower right corner of this ad, there is a product box with words “Flexible Fabric” on it, and below those words is a picture of a Band-Aid slightly twisted to show the product’s flexibility. The color contrast also draws viewers’ attention. The background is a gradient of green, getting darker as it flows outward for emphasis on the forearm and the hand with Band-Aid on the Hulk’s index finger. To sum up, the visual arrangement makes the product stands out and makes viewers focus on the Band-Aid adhesive bandage to see how flexible the Band-Aid is by showing the product which perfectly fits on Hulk’s huge

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