PMG Retail & Entertainment Inc.

Internship Experience Working at PMG Retail & Entertainment Inc.

PMG Retail & Entertainment Inc. is a national marketing, retail and event services agency established in 1992. The company is located in San Antonio, Texas. The company was created by the Chief Executive Officer, Brent Statzer. Their marketing services are created based on their clients’ needs and the aim objective is to advertise and promote their products. PMG mission is to be the only source for marketing and entertainment services for their clients, consumers, and customers. The PMG team is committed to help their clients’ growth within their target market. PMG has a wide variety of services which vary from retail consulting to on-site execution at a local and national level.

It has created retail and entertainment events throughout the United States. PMG plays an important role in designing events that creates relevant impact on their clients’ audiences and partners. They have provided their services on air shows tours to BBQ competitions. They also perform holidays events, concerts, and festivals to promote their clients. They have provided outstanding services to more than 100 clients that vary from consumer products to food and beverage companies. Their priority clients and events are in beer and wine tastings. Those are normally performed in stores as H-E-B, SPECS, Total Wine, Walmart and COSTCO. The ambassadors who perform those tastings politely offer a sample of the PMG clients’ products in order to promote their brand and obtain a report of what the consumers think about the product overall and increase sales.

They have accomplished awards that represent their quality and effort to provide their clients a unique marketing experience. They have been awarded for a Creative Choice Award for Merchandising, The Communicator – Print in Media, The Promo Pro Award – Best Retail/Co-Marketing Campaign, among many others. On 2007, they had an amazing impact when launching in-store tasting events and successfully executed a total amount of 75,000 tastings with a rate of 97.8%

2.- Outstanding Service – The higher purpose is to serve others and to create credibility and value on each service provided. To understand the audience and achieve the desired results while producing memorable moments.

3.- Maximize Potential – To remember that people make the difference and motivation unlocks potential. To always give your maximum and expand your capacity to achieve the goals.

4.- Teamwork – To look for improvements and growth as a whole. The key for teamwork is communication and always be willing to help in order to achieve goals. To keep in mind that working as a team keep everyone aligned and focused on the same vision.

5.- Fun – Achieve the goals as a team and work within a good environment. The attitude defines how you perform and affects your results. This is just to remind employees to enjoy life.

PMG has three unique quality standards that makes them better than their competitors, that help attract clients, and that help employees to maintain in the same direction and towards the same