Overview Of Social Media

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Overview of Social Media:-
Social Media refers to the interaction and communication among people using mobile and internet based technology and equipments. It is the way of intercommunication in which they can create, share or exchange their ideas and information in online groups and communities. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content”(Haenlein). The social media has made people communicate with others easily in any part of the world.
There might be few people in the globe who are not aware of social media especially most famous networking sites such as Facebook, Twitter, Youtube and Wikipedia. It is declared in Time Magazine’s ‘Person of the Year’ in the year 2006 that social media has been introduced to rule the world. As of course, there are many variations on the basis of culture and geographical in the social networking sites, but their main aim is the same. We can take the example ...

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