Objectives Of Brand Awareness

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INNOVATIVE BRAND AWARENESS CAMPAIGNS
INTRODUCTION TO BRAND AWARENESS Brand awareness is the degree to which likely customers distinguish a brand and the accuracy with which they link it to a particular product. Creation of brand awareness is one of the key steps in promotion of a product, especially in the introduction stage of the product life cycle.
Commodity related products need brand awareness, since there are very few factors that them apart from their competitors. Hence, the product that retains the maximum brand awareness gets the most sales.

OBJECTIVES OF BRAND AWARENESS
If a company has brand awareness in a particular industry, it certainly has an edge over its competitors. Brand awareness helps achieve numerous objectives for …show more content…

For instance, a company would adopt a different customer awareness strategy be it for toys, or car accessories or walkers for people with issues of motility. For the customer to understand the advantages of working with a particular company, every business has to overpower certain challenges.
Publicize the Website:
Since customers are no longer limited to buying from a specific geographical location, a website helps in the generation of a worldwide customer base. Instead of actually visiting the company location, a customer may just research the product online and then follow up with the help of a catalog or phone order. Bringing in a graphic designer can aid a business in depicting the image they wish to portray. Harmonizing business cards, materials used for marketing and further advertising all further strengthen customer awareness.
Add …show more content…

A campaign that leaves a lasting impression in the minds of customers and they are induced into purchasing the products and services offered by the company. Some examples of innovative brand campaigns can be seen below:

1. UNIQLO

Uniqlo is a Japanese company. It is a designer, manufacturer and retailer of casual clothes for all kinds of people.

Growth:

Idea: PARTNER WITH OTHER BRANDS

Uniqlo sponsored free admission into the Museum of Modern Art every Friday. This enabled them to get their name in front of a brand new audience that they probably may have never reached before. It also creates positive word of mouth from people who get to enjoy the museum free of cost, compliments of the clothing company.

Lesson:
Partnering with an already established brand enables a company to inherit their image and reputation along with creating brand evangelists beyond their customer base.

2. DROPBOX

Dropbox is a free service that enables users to share photos, documents, videos and files. Anything that is added to Dropbox automatically shows up on the users’ computers, phones as well as the Dropbox website.

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