Burlington Essay

491 Words1 Page

Burlington is a national off-price apparel, home and baby products retailer, operating in the United States and Puerto Rico. The stores offer great value to customers by featuring high-quality, primarily branded apparel, home and baby products at “Every Day Low Prices”, to deliver savings of up to 60-70% off department and specialty store regular prices.

The company operates more than 543 stores under the Burlington Coat Factory, Cohoes Fashions, Super Baby Depot, MJM Designer Shoes and Burlington Shoes nameplates. The average store size is approximately 80,000 square feet, more than twice the size of their largest off-price competitors’ stores. Burlington features merchandise from over 3,500 vendors, with a focus on major nationally-recognized brands, to provide their customers with an extensive selection of better and moderate, fashionable branded product in women’s ready-to-wear apparel, menswear, youth apparel, baby products, footwear, accessories, home goods and coats.
Store Offerings Include:

• Coats for the …show more content…

In 1972, Burlington opened their first outlet store in Burlington, New Jersey. Coats were the primary offering at the original Burlington Coat Factory, but over time the concept has evolved into a one-stop shopping experience. Extensive selections of men's and women's suits, sportswear, shoes, and accessories were developed and then highly successful baby and youth departments were created. Later, a linens department was added.

Burlington Coat Factory has remained successful by making value a priority. Through strategic purchasing, the company is able to offer the latest in designer clothing, shoes, accessories, baby products, and home furnishings at great

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