As most of us know, the commercial for the Mountain Dew brand, PuppyMonkeyBaby, was a Super Bowl commercial that was odd and intriguing. For some the commercial may have been confusing and lacked actual information on the product and others may have seen it as a creative way for Mountain Dew to introduce their Kickstart drink. Personally, I was confused, but after taking another look at the commercial, I strongly believe this advertisement was successful in getting a message a crossed to consumers. As the commercial begins, viewers see three lazy teens sitting on a couch. Which is something many teens as well as parents can relate too. Suddenly, a hybrid PuppyMonkeyBaby walks in chanting what it is and gives each teen a Mountain Dew Kickstart Drink. Immediately after taking a drink, the teens stand up and start dancing along to the chant. Then end of the commercial states that the Kickstart drink is a combination of Dew, juice, and caffeine.
The brand being promoted here is Mountain Dew for their Kickstart drink. I personally feel that this advertisement did a successful job in promoting the product to viewers. This Mountain Dew commercial did what a lot of other Super Bowl commercials didn’t. This specific advertisement stood apart from the rest because of how unexpected viewers were to see a combination
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The advertisement was a hit, especially right after it aired it created such a buzz in so little time. While it may have been worth for the company to air this specific commercial during the Super Bowl, I do believe that airing the commercial at any other time would have eventually elicited the same response from consumers. The only negative about this advertisement for Mountain Dew Kickstart how will, in the long term, will the actual product stay in the minds of consumers rather than the character helping to promoted
Is it a coincidence that the man in the commercial is wearing a Budweiser hat? Of course not. This is a way for the company to increase their ethos. The whole point of the commercial is to get people to buy their product. So if the man in the commercial likes Budweiser, then they are showing their audience that they should too. This is why throughout the entire commercial the man is wearing a Budweiser hat. They want you to see their brand. Not only see it once, but be reminded of it every time he is shown during the commercial. Budweiser uses one final rhetoric strategy in their commercial and that is
Late night driving home, and a strange man is on the side of the road with an axe, but hey, he has Bud Light so why not offer him a ride? In this video ad of Bud Light a couple is lost at night in what seems the middle of nowhere. Seeing a man with an Axe carrying Bud Light Case, the male seeing that he has Bud Light wants to offer him a ride; they pull over and he gets in the car. A glass and bottle of Bud Light appears and the words “Always Worth It” displayed (Viral 0:24). Later, they run in to a mask man with a chain saw and is also carrying Bud Light, and so the male again was to offer him a ride and leads to the commercial ending (Viralstuff 0:28). In this ad, it attracts a white male, and female audience that has low income, and between the ages of 21 and 30, which makes sense because Bud light sell more to Hispanic males that have low income rate, and are between the age of 55-65 (Bud Light Consumer). The commercial will try to persuade you using ethos, logos and pathos. The ad shows that avid Bud Light drinkers will in
For example, the idea of the commercial itself is a sort of appeal to false authority. The whole ad is based on how if you drink Dr. Pepper 10, you’ll be manly like Grizzly Adams. Another noticeable fault was used in the closing of the commercial where Grizzly says, “Mmm, bold flavor.” Bold flavor is an ambiguous statement and very subjective. What is clear is that the Dr. Pepper 10 advertisers are trying word play to suck buyers in. Several commercials have used the phrase, “Bold flavor,” in advertisements before. This just further weakens Dr. Pepper’s
Overall I thought this commercial had many strengths. I thought its biggest strength was the emotional appeal. The fact that they used a deaf professional football player’s life story really drew people in. I believe the moment when
Over time the use of alcoholic drinks has become an increasing problem. Budweiser is a company that makes and sells alcoholic drinks. Although they are well aware that the alcoholic drinks can be harmful when they are over used. To advertise their drinks they made an ad that not only advertised the drink but at the same time shows people that drinking and driving is dangerous and not only hurts the people doing it but also others around them.
The commercial had a deeper meaning throughout to depict the audience, purpose, content, creator’s reasons, and the structure of the video. The audience was aimed for teenagers, smokers, and parents. The purpose was to show how smoking was bad a bad effect on a person’s life. Throughout the commercial were phrases to influence people on how terrible to smoke. The creator of the video obviously wanted to show teenagers how that smoking will pull you away from your life. The structure of the commercial was well organized to leave a lasting effect on the reasons why smoking is bad for a
This commercial has an upbeat feel to it while simultaneously advertising its product effectively. The commercial tries to cover a wide range of audiences. It tries on emotional levels to connect with multiple individual and does a very good job in portraying examples in their situation. This commercial definitely advertises its product effectively. It was timed well, and it used quality examples of rhetorical analysis throughout the entire
Simple commercials can been more effective than complex and long commercial if the simple short commercial gets to the point and that is what the Spieth commercial did. I also believe that the Lebron James commercial was effective, because it got me to buy Nike shoes and the commercial was unique and the commercial had an credible
Budweiser's heartwarming 2014 Super Bowl commercial (in which a puppy befriends a horse) has been ranked the most popular ad ever to air in the 50-year history of the NFL's premier event, according to a study from TiVo.
The ad is full of different colors, as they are playing a remarkable role in the image. The Character also has been chosen and designed masterly and made the ad effective throughout the years. Overall, I believe this ad is an all-around winner in effectiveness.
Ethos, pathos, and logos are ways that an artist or an advertisement use in order to effectively persuade or convince readers to buy their product. Ethos is used to convince audiences that an ad is credibly and that people can believe what they reading. Pathos is when an artist or advertisement try to appeal to the consumer’s emotional state. Finally, logos is trying to convince buyers to purchase their product by using logic or reasoning. By analyzing the use of ethical, emotion, and logical appeal, we can compare and contrast a Pepsi ad and a Coca Cola advertisement.
Invoking feelings and bits of emotions like advertisement do, causes viewers to feel more connected to whatever is being advertised or presented. The use of feelings and emotions in a persuasive manor is referred to as using the pathos persuasive technique and is one of the most popular techniques used in our culture today. The feelings created from an ad like this could range from anger, to jealousy, sorrow, and even fear. This specific ad is oriented towards the specific emotions of determination and fearlessness that a quality competitor should have. Its displays the message to not ever give up and push on because the failures that even the greats of the sport have had motivated them to be better and become who they are today. The use of pathos helps Gatorade make it sound like anyone can succeed if they use their product by determining the viewers and providing that little bit of a push. This is meant to light that fire of emotion inside someone to do their best. Gatorade has been able to do the same thing with each of their commercials and that feeling you get when you watch commercials like that is due to the pathos persuasive
Similar to the first commercial Jackson had done, it uses ethos again by showing that they used a known celebrity in the branding of their products. Also, since the marketing was able to put a face like Jackson as the head of their campaign, it made buyers believe that because Pepsi got the King of Pop to like their drinks and even make a video persuading people to buy their drinks, it must be credible.
This paper will analyze an ATT commercial according to audience, purpose, context, ethics, and stance. The focus will emphasize the audience which the aid is trying to reach and how they do so.
For many years, beer has accumulated the mainstream idea that beer is typically consumed in the party-type scenes. It has also created a popular thinking that young men that drink beer are manly, wild, girl-loving, partying individuals. Recently, however, it has seemed as though beer companies have begun to stray away from that way of thinking and have begun forming a new ideology. That being, that beer is an alcoholic beverage that can bring people together to have a good time. Guinness has taken this way of thinking and pushed it even further. With this ad, Guinness wants to show that men who drink beer can still be manly, but also sensitive, sympathetic and supportive at the same time. They show these qualities through the actions of the men playing the basketball game.