Motorola Case Study

Executive summary

Today, no one can live without his mobile phone. But what if you are in an important meeting and your phone is dead? They both sell the new emerging trend of the recent year: the portable phone charger. With this new development, everyone will always stay in touch with each other and no socket is needed.
Motorola is already known in this market, but now Incharge has also settled down recently. However Incharge sells these chargers customized by giving the opportunity to print an image on it. Distinguishes this company enough of the other competition? And will consumers buy the lower priced version?
In this report is discussed how that is going so far. Comparisons of their finances are made, but we will see what the strengths and weaknesses are and what their impact is on the company.
This analyse report is written for not only the shareholders, but also the employees of Incharge to inform about the competition out there on the market.

Table of content
INTRODUCTION 4
THE IMPORTANT COMPETITORS 5
THE EXACT MOTIVATION 5
THE CORPORATE HISTORY 6
THE AIMS AND OBJECTIVES 6
CORPORATE STRUCTURE AND CULTURE 7
TARGET GROUP AND MARKET PLACE 7
THE MARKETING MIX 8
THE WEBSITE DESIGN 9
MOTOROLA’S STRENGTHS AND WEAKNESSES 10
INCHARGE STRENGTHS AND WEAKNESSES 11
RECOMMENDATIONS 11
REFERENCES 12

Introduction
The advent of the portable phone charger becomes more and more popular these days. This report is written for those who are interest in how an already successful business operates on the market and how a new company enters the market. This competitor’s analysis will enable a comparison between Motorola and Incharge.
The backgrounds are discussed, followed by who the tar...

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... you. If the consumers are not interested in our product, the sales decline. And since we do not own a store, it is difficult to sell. Consumers have no convenient collection point.

Strengths Weaknesses
Corporate structure is good A lot of competition
Added value: printing possibility DOAs and misprinted chargers
Provide a reputation Do not own a store
Specified in one product One product; no interest, no sales
Recommendations
Incharge should test all chargers before a customer receives them. Also they have to make more clear agreements about the collection point.
It is also recommended, to make an arrangement with the printing company about how misprinted charger are handled. For the broken chargers is suggested to find another supplier.
Further, it is advised to stop at en certain time. At one point the sales will fall and will run Incharge loss.