SWEET AND SOUR TROPICAL SUNSHINE LEAMONADE STAND
Colletta Chesney
BUSN-115-12588
September 19, 2015 Professor: Kissi Peprah
DeVry University Branding options The name that I have chosen for my lemonade stand is “sweet and sour tropical sunshine”. The reason why I picked this name is because everyone know when its summer, its lemonade time. When summer is here that is when kids, parents and everyone else who you can think off will come out to have a nice time and to have a tall ice cold glass of golden tropical bursting with that sweet and sour Island flavor lemonade. I do believe that my lemonade stand name is important when considering branding options because the name is where people wants to be with its around summer or even in the winter time. A name like that customers will never forget especially when every customer wants that positive shine of golden taste to quench their thirst. Mission Statement for sweet and sour tropical sunshine Lemonade Stand
Sweet and sour tropical sunshine lemonade stand mission statement is to raise money to support children to achieve a better education across the globe. We strive to raise money to make changes in the education system and to provide technologies that will help these children to understand the important of having an
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The charity that will get the help will be Children Education Foundation (CEF). Also our business will continue to do what is best for our children and will continue to make your tropical flavor lemonade will all natural ingredient from mother earth. This mean we will be using fresh lemon and lime that is pick right from our home. Our business will not be using any artificial sweeteners for sugar we will be using sugar right from the sugar cane real sugar. This is my Corporate Social Responsibility plan for my lemonade
As a mother and wife, I'm always looking to save time and money. I can sometimes achieve that by choosing to shop at our local Dollar General. Because I am a frequent customer of their company, I was interested in learning what their mission statement contained and whether or not they did a good job relaying that message in their “About Me” section of the company website. Here are my findings...
Wynn Resorts currently has no vision or mission statement. This has presented the company with a major setback, especially with all of the scandals it is facing due to its founder, Mr. Steve Wynn. The firm now has nowhere to reference themselves to. They are trying to distance themselves from Mr. Wynn’s unethical behaviors but have nothing to display to the public or their employees that defines who they really are as a company. (Formulate mission and vision statement according to book) Wynn Resorts mission statement needs to address the nine key components: customers, products and services, markets, technology, survival, growth, and profitability, philosophy, self-concept, public image, and employees. Steve Wynn imposed very negative images
Largest retailer Walmart’s mission statement is “Saving people money so they can live better.” The other Canadian biggest retailer Loblaw’s purpose “Live life well - supports the needs and well-being of Canadians” In order to terms of dedicate to the profitable development, two companies have ignored their low-wage workers working condition in
Denny’s is a restaurant chain based in Spartanburg, South Carolina in the United States (missionstatements.com, n.d.). Denny’s has over 1,700 locations and positions itself as “America’s Diner”. The company was founded over 60 years ago, by Harold Butler and Richard Jezak as a donut shop.
The name she is considering is a good trademark name but she cannot legally use it. It separates Betty from her business and is memorable. It is also meaningful for a coffeehouse where people gather to chat and enjoy a beverage. The only problem is that the name is not legally protectable because there is an existing business with that name. After conducting the search in the North Carolina state database the results indicated that that business name was used by several businesses including worship centers. Trademark names are the legal names of business entities and are required to be unique in order to give proper identification to the business. The name Betty has used cannot be used for any legitimate business reason because it is owned by another entity.
When Janine Allis was starting her company, her vision was to put a heathy fast food company on the market by doing retailing differently as she was inspired by the trip to America. (Vibe, nd) When Janine Allis was creating this business she was also going through a lot of stress at the time with a baby on the way showing that this mission is what she really wanted. (Redrup, 2013)
For my analysis, I chose to write about Starbucks Coffee Company and its mission statement. Starbucks’ mission statement reads, “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” We all know that Starbucks has enjoyed a huge amount of growth over the past 10+ years, and it is clear that they are seeing that success because they are putting their mission into action. Reading the mission statement, it’s easy to identify Starbucks’ areas of focus: the human spirit, coffee, and community. The company’s “About Us” web pages align with its mission statement.
The name also sounds unique and not like all the rest of other coffee houses therefore cannot be easily lost in the crowd. The name stands out dramatically even it doesn’t what the business does. The name is also legally available therefore Shania has full rights to the name. The Gathering Place does not lend itself to initials therefore safe from drowning in the list of other names of businesses that have initialized due to their exceptionally long names. Another advantage to the name The Gathering Place is flexibility and expandability available to it. Since the name does not actually describe what the business does, Shania can offer a raft of other services without the need to update the name. A good business name has to be linguistically clean. How it is pronounced by Spaniards, the French, and Italians or by any other native language speakers should not bring out a completely different meaning (Chajet, 2011). The Gathering Place is fairly easy to pronounce and therefore serves to be inclusive to different language speakers. A name that will not age quickly is also of paramount importance. The Gathering Place is not an expression that can be superseded sooner or later and also plays well across all
Essentially, the company adopts CSR to protect its brand by joining into the World Wide Fund for Nature as a member in 2007. Through the WWF membership, the firm seeks to improve water usage on its operations by developing a framework to preserve water sources thereby offset the manufacture costs in the long run. As a result, Coca-Cola has used corporate social responsibility to increase the value of brand to the business. Therefore, the company prefers to invest more in-depth and long term approaches to reflect the company corporation social
As a new student to the Merced Union High School District, I knew I would not be able to make it through my last year of high school without any help. My mission the first day at my new school was to build a friendly relationship with my teachers and other staff. Having the support of teachers and of my counselor gave me a sense of relief because I knew I was going to get the help I needed.
People have known lemonade stands and drinks since childhood which continues to grow as they grow. It is not only important to quench your thirst while bringing out that wild side but to get outstanding customer service from a company that cares about the customer thoughts. It is a joy to us to see people walk away with a refreshing taste going down their throat and a smile on their face! It is very rare that someone passes up a good chance for some great tasting lemonade. This has helped our clientele grow enormously. By making our personal brand family related makes the customer feel like they are a part of an extended family. Feeling like family is always wonderful. Strategic marketing planning is the process of examining an organization’s current marketing situation, assessing opportunities and setting objectives, and then developing a market strategy to reach those objectives (Bovee and Thill, 2012). This is a great way of structure to help our business and keep the customers
We can define competitive advantage as simply what a given company excels best at. This could be the distinguishing factor as to why consumers purchase from your company and not the competition. This could also be understood from the perspective of quality that a business can create for the consumer.
"Over a century of sweet tasting beverages with family and friends." The positioning statement of Coca-Cola needs to project the image in the minds of their existing consumers, as well as potential new consumers, the history of Coca-Cola being a competing global brand in the beverage industry and the association of the brand with fun themes such as social events, parties, family activities, etc. According to Kotler and Keller (2016), positioning "is the act of designing a company 's offering and image to occupy a distinctive place in the minds of the target market." There are factors that must be taken into account to produce an effective positioning statement that will attract the attention of the targeted market segment:
Business Names: Idea 4 - Be Certain That The Name Relates Positively To Your Target
...so noted that this policy is grounded in the value system of the business organization and it is a fundamental component for the firm’s corporate culture. To start with, the company embraces philanthropic ideology where it gives support to many individuals across the globe and this relates to provision of sponsorship opportunities, aid to the disabled and contributions to charity. On the other hand, Coke Company is committed to minimization and use of scarce resources for the sake of conservation. In addition, the company has made a lot of sponsorships to sporting activities and this helps to build on the good corporate image of the company. These efforts greatly contributes to the sustainable development goals because they create a good image for the company in the public and this causes to be associated with the company in so many ways like business and support.