Mercedes Benz Persuasive Speech

Porsche, Bentley, Ferrari; these are all cars children dream and fantasize about driving. However, a car most children don’t dream and fantasize about is the Mercedes-Benz AMG GT. Frankly, most children don’t even know what an AMG GT is, and Mercedes-Benz uses that to their advantage. In their commercial “Dreamcar”, Mercedes-Benz uses a specific purpose to appeal to a defined audience through the use of pathos and ethos to convince the audience that the Mercedes-Benz AMG GT is the best car one can race.
To correctly analyze this commercial, one must first identify the intended audience. At first, one could easily say that the audience is anyone looking to buy a car. But by digging deeper, one can see that there is a much more defined and clear audience. First of all, Mercedes-Benz is a luxury car company,

Right from the beginning, pathos is evident. The young boy seen dreaming about sports cars racing on a race track forms a connection between an older generation and their past. The young boy takes this older generation back to when they too were young and dreamt about sports cars. Small toy cars replicating common sports cars also form this same connection. After forming all of these connections, Mercedes-Benz tells them that the cars they used to dream about are sub par compared to the AMG GT. Starting off completely silent, the commercial increasingly gets louder and louder from intense action music and engine noises. Right when the child wakes up from his dream the commercial goes silent again. This helps draw the audience’s attention into the commercial. During the short scenes on the racetrack, the AMG GT has a bright yellow paint job, while the opposing sports car that is overtaken has a dull greyish paint to it. The background is also very dull and greyish. This makes the AMG GT stand out on the race track, figuratively and