Melissa Mccarthy Commercial

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Recommended: Humour in advertising

The 2017 Super Bowl Kia advertisement, featuring Melissa Mccarthy, is a rather silly and absurd commercial. The advertisement uses a running gag and irony for its humour. In the advertisement, we see the main character, Melissa Mccarthy, as she takes on a role of a nature activist. Her job is to protect and conserve nature, whether it would be saving animals or preventing the ice caps from melting. However, there is a running gag in every job she is assigned to. These gags usually results in Mrs. Mccarthy making a fool of herself while being severely injured in the process. One scene in particular made me laugh. In this scene, we see Mrs. Mccarthy as she attempts to save the whales. Her expressions show excitement and confidence, as the song

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