BCSPCA Commercial Analysis

640 Words2 Pages
bulb-icon

Recommended: What ethos can use in advertisment

BCSPCA Commercial stands for British Colombia Society for the Prevention of Cruelty to Animals it includes pictures of animals that need shelter or a person that will give them love. Well a best known for describing this commercial is that these animals are in need of a home. These animals have been abused, left out in the streets, and many other things. This commercial shows the right amount of Logos, Ethos, and Pathos it can reach out to many.

The first appeal is shown by using logos to give the viewers reasoning to give some donations to animals that are in need of a home. Logos is an appeal to an audience basic on logic or reason. During the opening scenes of the commercial, words flash on and off the screen in between the videos and pictures of abused animals. The first part of the commercial “Every single hour in BC an animal is violently abused” (Sarah McLachlan SPCA, n.d.). This commercial had Sarah McLachlan, a famous singer; she was a supporter for this organization. This …show more content…

What a good way to urge viewers to donate money than by showing in the commercial pictures of sorry looking animals? The type of objects they use are cages, crates, and the animals. It targets any animal or anybody in reality because they can see that these animals are in need of help, also that these animals have been abused. This commercial has demographic is an extremely important factor in commercial productions, the fact that so many different people are susceptible to the pathos of the commercial to the point of tears. This commercial had a use of music and it also plays an important role in the use of pathos. The song “In the arms of an Angel” by Sarah MacLauchlan has a part that makes me sad every time I seen the commercial “There always some reason, to feel not good enough” (Sarah McLachlan SPCA, n.d.) and this is sad because these animals don’t feel good enough and you can tell by their

Show More
Related

  • A Rhetorical Analysis Essay On The 2014 Chevy

    530 Words  | 2 Pages

    The very first trigger that is in the commercial is in the first eight seconds. In the beginning the woman is with her old dog in a vets’ office. The woman is stoking her dog while looking somber. By deductive reasoning one can understand that this means the dog will be euthanized soon. The impending death of this woman’s beloved dog appeals to one’s pathos. People will be able to feel sympathy and or empathy with what this woman is going through by putting her dog down. Depending on if someone has been in this woman’s shoes before and understands the pain she is going through, will determine if one feels empathy, sympathy, or both.

    Read More

  • Budweiser Ad Analysis: Clydesdales Brotherhood Advertisement

    725 Words  | 2 Pages

    As the ad begins it shows a beautiful farm with stables and pastures. Then it goes to the farmer looked through a barred window wearing a Budweiser hat. Then you see what he is looking at, a baby foal sitting in the hay after being born. The foal is slightly skittish when the farmer approaches him. You can see the trust start to form as the foal allows the farmer to hold and pet him as he is bottle fed. You can see the bond start to build. It goes ahead in time and the foal has ground and lets the farmer walk him around,

    Read More

  • Taylor Swift Ap Language Essay

    645 Words  | 2 Pages

    This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.

    Read More

  • Beneful Commercial analysis

    546 Words  | 2 Pages

    A strong healthy dog is pulling a wagon of a pretty bag of dog food that looks healthy and tasty. The dog food sets perfect and looks great in the wagon. The little puppy is pulling this big wagon of dog food up a steep winding road, to show his strength from eating Beneful dog food. The wagon with the dog food in it says “Incerdibites Bring out the incredible in your small dog. The advertisers attended audience is anyone who owns a small dog. The ad also says “it’s not the size of your tail it’s how you wag it. That statement is saying even though it’s a small puppy. It’s how they wag it by being happy if they eat the right dog food. This ad uses a lot of detail and color, which really makes it stand out. They use a very pretty back ground setting very dark green grass, a dark blue sky, with a pretty yellow sun, and clouds, a very pretty tree that’s very colorful and destruct! The ad really sticks out by all the detail and color. The advertisers are trying to show if your little dogs eat Beneful dog food, they can pull this wagon up this steep road too and they will be top of the l...

    Read More

  • Rhetorical Analysis Of St. Jude Children's Hopsital Research Foundation

    652 Words  | 2 Pages

    In their advertisements, the St. Jude Children’s Hopsital Research Foundation packs their thirty second commercials with as many rhetorical appeals as possible. The purpose of these celebrity-endorsed commercials is to encourage viewers to donate to the foundation, and the producers have creatively inserted various rhetorical appeals in hopes to sway viewers to open their wallets. By using an immense amount of rhetorical appeal; including ethos, pathos, logos, and kairos, the St. Jude Children’s Hospital Research Foundation has successfully created an informative and heartfelt commercial that has inspired many to donate to medical research for children.

    Read More

  • ASPCA Advertisement Analysis

    991 Words  | 2 Pages

    In an article describing the entire series of ASPCA ads that Sarah McLachlan appears in, the author states “that simple pitch has raised roughly $30 million for the organization since the advertisements started running in early 2007, making it the A.S.P.C.A.’s most successful fund-raising effort” (Strom). This article goes on to explain that many viewers are compelled to donate because they feel empowered whereas the animals being shown are helpless; the ads make the viewers feel like they can make a huge difference and this is a major advertising strategy. After further researching the success of this advertisement, it became clear that this method was not only used by the ASPCA but also in many other commercials that are aiming for donations from the viewers. It is found that people “are particularly sympathetic and likely to donate when they see sad expressions versus happy or neutral expressions” (Small & Verrochi). Based on this research, it is intentional that victims are pictured on charity appeals, such as this one, to elicit the responses that are believed to engender prosocial behavior. With that said, it is not a surprise that these ads were successful in bringing in donations for the

    Read More

  • A Rhetorical Analysis Of A Commercial Essay

    638 Words  | 2 Pages

    In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types

    Read More

  • Charmin Toilet Paper Ad

    865 Words  | 2 Pages

    Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.

    Read More

  • Rhetorical Analysis Of The Aspca's Animal Cruelty Commercial

    1876 Words  | 4 Pages

    Upon first receiving this assignment I was honestly not sure what I would do it on. Then I remember a very well done commercial from 2006. If you’re not sure what commercial I am referencing it is the ASPCA commercial with all the injured animals and "arms of an angel" playing in the background; furthermore, Sarah McLachlan voices over and stars in the commercial. The commercial does a good job of appealing to animal lovers sense of emotion (Pathos) through the photos and videos of helpless and beaten animals. Sarah McLachlan also appeals to animal lovers through the fact that she has been a longtime supporter of the ASPCA (Ethos). Also, the video includes statistics that can easily be proven these statistics help to support the commercials cause (logos). Finally, the commercial itself appeared on television which is a great medium to get a message across; in addition, this commercial is valid in any year and will always appeal to a

    Read More

  • Use of Ethos, Pathos, and Logos in a Vicks NyQuil Advertisement

    1198 Words  | 3 Pages

    It's a very simple message, and one that comes across very clearly due to the nature of the advertisement's simplicity. All in the matter of seconds, the advertisement leaves the reader with a clear sense of what the product does.

    Read More

  • Thank You Mom Rhetorical Analysis

    984 Words  | 2 Pages

    Throughout the entire commercial, pathos is executed to have a lasting effect on the audience. As shown, the young Olmypians in this video undergo many hardships such as: being startled in

    Read More

  • Analysis Of The ASPCA

    218 Words  | 1 Pages

    The emotional appeal in this picture is the dog that is chained up looks really sad. I don’t know one person that doesn’t either tear up or get sad when they see the pictures or commercials from the ASPCA. Dogs are most referred to as a man’s best friends and when you see one being treated like this it can really tug on someone’s heart and make them really emotional and want to help. The ASPCA is the biggest foundation in the United States for saving animals who are being neglected or abused by other people. At the bottom it says “Make a Monthly Gift” and this is a credible source because they even have a TV show that shows them saving the animals. “60 cents won’t buy much these days….. but for 60 cents A DAY you can help rescue animals in

    Read More

  • The Views Against Sarah Palin

    626 Words  | 2 Pages

    The advertisement is against Sarah Palins campaign to become Vice President. It is very well designed to appeal to a person’s pathos side, which is emotional appeal. The main pathos only show the cruelty in which Sarah Palin supports, which is aerial hunting of Alaskan wildlife. The producer allows the audience to see the vivid killing process of wolves. One way the producer attempts to change Sarah Palins public...

    Read More

  • Salvation Army

    813 Words  | 2 Pages

    ...hy environment to those who have had everything taken from them. Therefore, the overall effectiveness of this Salvation Army advertisement is very well done, it provides an emotional connection, provides logical facts, and uses proper creditability. The main element of pathos is the idea that children are suffering and with the help of a donation these children’s lives can be changed forever. For logos the use logical facts, such as the exact purposes have the company and how the donations are used. Ethos provides the advertisement with the company’s already well-known creditability and respect. This advertisement shows how effect the use of ethos, logos, and pathos can work to sell a product or and overall idea of hope to every audience.

    Read More

  • Argument for Stopping Animal Abuse

    2126 Words  | 5 Pages

    Abuse towards animals is recognized by many in the commercials shown on television, including the Sarah McLaughlin song and the pictures of animals starved and beaten. The commercials are shown quite regularly and give viewers a small look into the world of animal cruelty. What the commercials do not show, however, are the countless cases of people getting away with violence, as well as the hundreds of thousands of animals who did not live to make the commercials. Television, radio, and internet ads often depict and portray the lives of animals living in shelters, and ask the public to donate money each month for the cause. Without a doubt, this is the extent of what many people can say their experience with animal cruelty consists of: pictures and short video clips of half-dead dogs and cats left to die in over-crowded housing.

    Read More

More about BCSPCA Commercial Analysis

Open Document