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Impact of mass media
Media-literacy analysis
Media-literacy analysis
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Music videos (“Modern music videos are primarily made and used as a marketing device”) (http://en.wikipedia.org/wiki/Music-video). have been a strong influence on society in terms of ideology over the years. Music videos create certain images, trends that society is influenced by, society follows the trend but however not only in clothing but as well as their behaviour. Music videos are formed as if they were movies, and music artists act in a certain way, dress a certain way and they portray themselves in horrific ways in which society now sees as acceptable. Therefore music videos influence on society’s behaviour in personalities as well as physical appearance, and has made what was once not acceptable, acceptable. Ideology “is a set of opinions or beliefs of a group or an individual” which can also influence the behaviour of an individual or group(http://www.vocabulary.com/dictionary/ideology). Media literacy is to “enable people to analyze, evaluate, and create messages in a wide variety of media modes (http://en.wikipedia.org/wiki/Media_Literacy). Media literacy skills are the ability to “analyse and evaluate” (http://en.wikipedia.org/wiki/Media_Literacy). Which are used in identifying the ideologies media send off, or in evaluating how media influences society’s ideologies, the audience should use media literacy skills in order to not believe everything the media says, and to have an opinion of their own. Music videos influence society’s ideologies, by changing the beliefs which also influence behavioural patterns. Music video changes the beliefs of people because what was once acceptable a few years ago may not be acceptable now, society changes with history. In Today’s time, the 21st century music as well as many other it... ... middle of paper ... ... stereotyping (http://mediabeauchamp.files.wordpress.com/2010/09/analysing-music-video.pdf). Therefore music videos influence on society’s behaviour in personalities as well as physical appearance, and has made what was once not acceptable, acceptable. Music videos have changed over the years in that in today’s time/ the 21st century everything including music videos is sold through sex, the fashion is more sexy and this influences younger generations into dressing sexy as well as having an attitude, their behaviour changes, many of the music videos create a unrealistic world that the audience take realistically and becomes an expectation to the audience. Society should require media literacy skills in order to analyse and evaluate the message being portrayed through media, so they are not manipulated into believing/ being gullible to all of the media’s messages.
There will be many factors to consider throughout this exploration, including the social factors that surrounded the era of the video, Toxic by Britney Spears, and how they may have influenced its creation and reception. Also to be considered, is the development and rise in popularity of the Internet and social media, and how this affected the accessibility of music, specifically in the form of music videos, by the consumer. To aid in this analysis, I will be looking to theorists such as Judith Butler, who specialises in gender studies, particularly within her book, Gender Trouble.
Such accusations are nothing new for MTV; people have been blaming the station for the decline of human existence for as long as I can remember. Yet, the anti-MTV finger-pointers only wag their pointy fingers because MTV is such a prevalent cultural force. MTV has become so pervasive in our culture that contemporary teenagers are sometimes referred to as the MTV generation. Many argue that MTV merely reflects the amorality of our modern society and do not see that it could have a positive impact on society. But, since I rather enjoy music television and believe it can have a valid role in modern culture, I argue that MTV certainly is a powerful cultural force, but it could, and should, be a positive force (rather than the negative one it so often is) in creating positive gender roles an...
The event in Littleton, Colorado, 5 years ago was a shocking wake up call to our society. Because of Eric Harris and Dylan Klebold’s fanaticism with artists such as Marilyn Manson, music was labeled as the culprit for negatively influencing the youth of America. Music is a tool of expression that an artist uses to vent their frustrations and to reveal their emotions. However, these artists do not see the moral boundary that they have crossed with their emotionally disturbing lyrics and dark melodies. To grab the attention of teenagers, musicians often produce music videos with a vivid portrayal of the song’s message. The heavy influence it has on kids today is in direct relation to the murders and shootings that are happening. The use of CD walkmans and the carelessness of parents are making it easier for children to get their hands on the “satanic music.” The anger expressed by these musicians shows the youth that violence is culturally acceptable. Due to the strong emotion that is portrayed in music, the youth responds to music more so than they do to video games, movies and TV. There are many components in music structure that influence violent behavior such as music videos, lyrics, style, and role model images.
In all quarters of the globe, you can see some form of popular (pop) culture shape an individual's behavior, sensibility, and perspective on life. Every culture, religion, and ethnicity has changed over time under the influence of pop culture whether it is based on food, clothing items, or simple values and beliefs. Dr. Lawrence Rubin describes popular culture as a, “...banality, it certainly seems meaningless...even potentially destructive. However, if instead we recognize that it is simply an expression of our collective experiences, its importance becomes more clear” ( Popular Culture: We are what we consume,2009). Yet, current pop culture can be seen as a heterogeneous social conception. Particularly, it is always changing and what’s new today will be old by tomorrow. Famous celebrities and latest trends of designs and
In society today, media such as movies and music share huge roles in the dynamics of culture especially concerning communication. In Dream Worlds 3: Desire, Sex, and Power in Music Video we see how famous singers and producers in the making of their music videos have the power of illustrating our language and beliefs. From the music we listen to and things we watch, we are constantly gaining new knowledge by the message that is being presented to us. The main focus of this specific documentary was how women in the music or media industry all together are treated. From this documentary and lectures in class we see that media objectifies, stereotypes, and degrades women and their bodies as advertisements and money makers. Themes in the film discussed
Music videos began to rise in the 1980 's and ever since then have had a long lasting effect on both the music and television industries. One of music videos most groundbreaking successes was that of MTV, which had a monolithic appearance in the cable TV industry and in American culture. However, MTV as a channel is now that of a dying one. The music video industry continues to thrive due to the developments, expansions, and improvements in technology over the years. In this Post-Network Era, different methods of distribution, for example, YouTube, has allowed there to be a much growth in regards to music videos. Music videos are no longer made by just big television network corporations. They are also made by regular people that can get their
Young, impressionable males do not understand what the subliminal messages in popular music videos are. Subconsciously, boys think that they understand what rock and rap videos are saying. The children do not understand that producers, directors and the artists, work as a team to strategically use camera angles, positioning, poses and sexual innuendoes to make their point. In fact, according to Kathleen Turkel, an assistant professor of women’s studies at the University of Massachusetts, “The fantasy world of rock videos is not innocent or accidental, but it is a carefully designed advertising technique used to sell CD’s, tapes and videos to a target audience of 14 to 34 year-old consumers.” (Rhodes) The final result of all of these messages is a very skewed image of who and what women are. Young girls viewing these videos is actually quite disturbing because what they watch on television is what they will grow up wanting to become. With all of these graphic images allowed on television, is it any wonder why we have horrible rape cases and other sexual assault crimes?
Music videos play an extremely important role in our society, as a medium for creativity, serving as a way for artists to express themselves. Often times, similarly to film and television, music videos play upon the idea of the male gaze. Through character point-of-view, camerawork, editing, lyrics and spectatorship, we as a society are expected to not only see the visual media through the eyes of the male protagonist, but understand his goals and sympathize with his desires. We want him to succeed as he has character and depth, where the woman represented are shallow and unimportant. This has been used heavily across all forms of media to amplify the man and his image, while simplifying the women he is objectifying. Using the song and music
The media plays a major role in informing people about what is happening in the world and shaping the audience’s norms and values through the use of ideology, and generally constructing them as people. According to Stuart Hall; ideology is ‘the frameworks of thinking and calculation about the world’ and by this he means how the audience uses ‘ideas’ to figure out how the world works and what role they have to play in it. Fellow Marxist, Althusser goes on from this idea to write, ‘Ideology…is the medium through which all people experience the world’ and this essay
We have seen culture changes during the course of many centuries. These decades has left us memories of what was important to our society during this time. In some cases, we are still living by these same standards of past centuries and the results of these beliefs is the reflection of the people of this twenty century. The coauthors of Common Culture Reading and Writing About Popular Culture Michael Petracca and Madeleine Sorapure on their Seventh Edition says, “pop culture is the shared knowledge and practices of a specific group at a specific time. Because of its commonality, pop culture both reflects and influences people 's way of life; because it is linked to a specific time and place, pop culture is transitory, subject to change, and
Throughout history society has been enchanted by music. Whether it is ritual, emotional release, religious, or just plainly relaxing to music has been at the center of our society. We use music to express ourselves, to tell stories, and let other into our thoughts. However, we often wonder if what we are saying has an effect on the listening audience. Recently, music references have been made to link violent and deviant behavior to music. The key social issues likely to arise in the next twenty years due to violence and sexuality in today’s music are an increased in promiscuity in our society an increased in the crime rate, and decreased of respect among people.
In a culture enthralled by the use of technology, it is important to note the ever-changing landscape of the media. Due to the pervasiveness of the media in today’s culture, it is vital to understand how media messages influences individuals. Media literacy is defined as the process of interacting with media content and critically analyzing it by considering its particular presentation, its underlying political or social messages, and the ownership and regulation issues that may affect what is presented and in what form (Pavlik 37). Media literacy is part of an ongoing process with no end goal in sight, so constant efforts to understand the media needs to be made. Consumers of media need to question the content they see and be critical of mediated communication as a whole. Although today’s complex media environment is overbearing, and striving to comprehend the factors allowing us to find meaning in media messages is essential. What factors allow consumers of media to understand media messages the way they do? By paying close attention to the history of media, the presentation of media, the political and social implications of messages, and being aware of regulation issues, society can take several steps forward to understanding the meaning of media messages and how to interact with media.
It is evident that pure emotion and soul can be directly felt from a song even if the languages are different. That being said, examples on how music can reach almost anyone is throughout movie soundtracks, such as The Lord of the Rings, in which it is recognizable around the world despite the obvious, language and cultural differences. Additionally, music videos provide a medium in which artists display the true message of their songs in a stimulating way. For example, in the article Art and Violence: On Eminem’s the Marshall Mathers LP by Phil John Kneis, Kneis speaks specifically on how Eminem depicts himself as a madman in his song Criminal, and at the same time he also criticizes the media for its superficial nature and the effects that this had on his life(). That being case, it is obvious that Eminem uses realistic violence through his music as an outlet for his feelings and given his passion he receives an audience of people who thoroughly enjoy listening to him. Eminem is a valuable example of how an artist can use violence to promote controversial issues in society. Next, the effect that violence in music videos has on young adults is a definite issue within society. A research study done by Barry L Sherman and Joseph R Dominick goes over excessive violence in music videos and the multiple forms that it can take. According to the study 56.6% of aired music videos on MTV contain forms of violence in
If one asked “What is media literacy?” a majority of people would be puzzled. Some would say that it is the ‘written’ part of media that is not usually seen or a written layout of how media should be produced. The bulk of people would say they have no idea what media literacy is. People in today’s society should be informed about media literacy. Society should be informed of what media literacy exactly is and how it applies to the field of communications.
To learn how to develop this understanding there are steps that help you gain the skills on becoming a better media literate: