Scopophilia In Visual Pleasure And Narrative Media

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Music videos play an extremely important role in our society, as a medium for creativity, serving as a way for artists to express themselves. Often times, similarly to film and television, music videos play upon the idea of the male gaze. Through character point-of-view, camerawork, editing, lyrics and spectatorship, we as a society are expected to not only see the visual media through the eyes of the male protagonist, but understand his goals and sympathize with his desires. We want him to succeed as he has character and depth, where the woman represented are shallow and unimportant. This has been used heavily across all forms of media to amplify the man and his image, while simplifying the women he is objectifying. Using the song and music …show more content…

As the video progresses we are introduced to dozens of other people in various shots, angles and settings. As the male protagonists of the video, Chance the Rapper, Quavo, Lil Wayne and Justin Bieber sing the lyrics to the song, there are, at all times, various women in short skirts, bikinis or tight clothing, dancing behind them. Laura Mulvey discusses the idea of scopophilia in Visual Pleasure and Narrative Media, where women in entertainment and media are simply seen as objects for sexual gratification and pleasure. Instead of being taken seriously or utilizing their skills, talents or ideas, the women are only seen as a way to satisfy the desires of the male protagonist. In the music video for “I’m The One”, scopophilia plays a major role in the style. None of the women in the video speak or sing and are in no way involved in the creation behind the video that is ultimately fueling the visuals and lyrics. The women in the video wear far less clothing than their male counterparts, and the clothing they are able to wear is extremely revealing and provocative. The male singers on the other hand, wear long, loose, baggy ensembles that express …show more content…

Both the title and chorus throughout the song follow the pattern of the male protagonist being “the one”. It seems to imply that the woman he is referencing needs to understand that he is the best option she has so she does not have much of a choice, “don’t let the only real one intimidate you, I’m the one”. At another point in the song, male protagonist, Quavo, raps “you can run inside my life on that fame bus, ‘cause I promise when we step out you’ll be famous” meaning that he is being heroic by associating her with himself and she will be famous she everyone is able to see her appearance. He is only with her so that he can show her off through objectification. Towards the end of the song, singer Justin Bieber, repeats, “don’t you know girl, I am the one for you”. These lyrics also anchor the male gaze as they refer to the adult woman he is referencing as “girl”, which weakens her making her seem naive or

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