Media Analysis Of Nestle

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1. Nestle's target audience for this campaign is young adult; basically is 20-40 age range. Based on the "Twinkle twinkle little star" commercial, it makes young adult recalls back to their childhood, and what Nestle has brought to them in their life. By using emotional appeal to attract young adult for reinforcing their brand position in the market. Besides that, Nestle utilizes crowdsourcing campaign as another approach in its 100th anniversary. It is obvious that they are targeting Internet users, which commonly are young adult. By running a contest to attract consumers to share their stories in Nestle's microsite, Nestles has successfully made target audience participated in it and through this method to have a well interactive with them. …show more content…

Firstly, social implications of media convergence can be utilized for diverse genres of technology from news, sport and entertainment to say a few. The news corporations are exploiting and taking full advantage of new technology. They fully utilize Internet services, such as Twitter and Facebook, updating regularly for breaking news. This is so consumers can read this wherever they are. Beside, in term of society especially, media convergence causes the discontinuity of audiences for news. Nowadays, people talk about not having enough time to everything they want in a day or accomplishing more than one thing at one time. Media Convergence leads the media into a more intuitive and audience participation. In addition, greater audience engagement can help to enhance the way people experience the media. Moreover, with the interactive World Wide Web, audiences are able to download and share music, video, photo via social networking and become media …show more content…

They want their scenes feel authentic. They don't want the usual "staged" commercial but "a real human story". Nestle intentionally brings target audience back to the childhood to emphasize Nestle has been accompanying them during their childhood until now. Nestle utilizes the lullaby, Twinkle, Twinkle, Little Star to play all through the commercial, and in the end of it, ends with a voice-over: "100 years of being by your side. 100 years of memories held closest to the heart." Nestle uses emotional appeal in advertisement to "communicate" the customers' deepest memories in

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