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The product being sold in the advertisement is Little Debbie Oatmeal Creme Pies. Little Debbie Oatmeal Creme Pies are known for being two soft, chewy oatmeal cookies baked with whole grain oats and molasses, and then layered with a sweet creme filling. Little Debbie’s Oatmeal Creme Pies sell happiness, and they also allow the consumer to reminisce about fond memories of the past as well. The item’s perceived value is low priced. The advertisement’s overall dominating impression is a bright and colorful ad that wishes to persuade parents, who want to buy their child a tasty snack, to buy a treat that brings back memories and fills their life with joy. The advertisement targets adults who want a sweet and delicious snack for their families. The producers of the ad knew that parents would buy this product to keep their little ones happy. It also targets children who have a sweet tooth and will ask their …show more content…
It also shows that even over time, the woman never outgrew the taste of the oatmeal creme pie just like how consumers who purchase this product will never grow old of it. Above the girl, the viewer also sees the text: “You loved it as a kid.” Above the woman, it is also seen with having the text: “You’ll love it as an adult.” This further shows that the taste will never outgrow no matter how old the viewer or buyer gets. Even though the product is a low-end product ranging between two and four dollars, Little Debbie Oatmeal Creme Pies bring much enjoyment to the consumer. This advertisement was created to encourage parents to buy the same delightful snack for their children that they grew up on. The message that the producers wanted to imply in the advertisement was clear and engaging. This advertisement was a fun and bright way of gaining parent’s interest on the
The presentation will also emphasize how persuasive advertisements can have significant effects on society, including society’s ideological perception of products and their contribution to the nation’s overall health. It was even found to have more Kilojoules than an average Mars Bar! In fact, the study found that most muesli bars usually have more than 1000 Kilojoules. See how misleading advertisements and packaging can be! These clever marketing techniques give extremely sugary foods a healthy perception to make it more enticing to buy – even though it’s still not healthier than confectionary.
Persuasion is found all around us there is always someone trying to persuade you into doing something. For the Nabisco’s Oreo Commerical they are trying to persuade you to buy their cookies. To get their viewers to buy their product they use rhetorical principles. Within the Oreo commercial they use a question which do you like better, the cookie or the cream. The 2013 Super Bowl Oreo Commerical is effective for all ages of viewers.
“Reese's cup, peanut butter chocolate flavor” is definitely a phrase people remember. In the commercial, William Lupo raps about the flavor of Reese’s puff cereal while in animated greenscreen kitchen.Colors of orange-yellow chocolate flash across the screen along with images of milk pouring into the cereal as Mr.lupo raps in the background saying”Reeses puffs Reeses puffs peanut butter chocolate flavor”The commercial ends with giant speakers blasting the song in the background as the product is set down on the kitchen table.Advertising is like mental hypnotization.
Nutri-Grain cereal bars were created by the Kellogg Company and first introduced in the 1970’s Australia. They were later introduced to the United States and other countries. As more women began to work outside the home, the ritual of a family breakfast became obsolete as many individuals turned to quicker solutions for breakfast. The Nutri-Grain bar soon became popular as the on-the-go snack during the 1990’s. The cereal bar also comes in a variety of flavors that kids love, from blueberry to strawberry yogurt and has the texture a soft, homemade cookie. This television commercial centers on the theme of fostering a relationship between today’s kids and nature (see Appendix A). As the youth of today spends more time in the electronic world,
Any child who sees this TV commercial will end up believing that Weetabix chocolate is their morning coffee and thus will only associate playing time with Weetabix. This also is the part of the commercial that I believe is controversial because if a child has put his or her mind to this mentality it means they will end up believing that they cannot do anything creative without having this product. To the children who see this commercial and live in a family that cannot offer them Weetabix will believe that they are inferior to the other children who consume it on daily basis. Therefore, this commercial only favours the rich type of children but do not consider the under privileged. Yes, even though the target audience in this TV commercial are children, it should have been created to favour all the
Holiday season is the time of year that brings together family and holiday foods. The best part of the season’s meal is not necessarily the dinner, but the endless amounts of sweets. Pies are the more popular desserts that are eaten after traditional holiday meals. One of the popular choices of pie, is pecan. Pecan pies are made primarily with corn syrup and pecan nuts. It is claimed that the pie had originated in the early 1800s near Louisiana, with no acknowledgments of its trace before 1886 (Wikipedia, 2013). The cake itself has been kept alive by American Literature and televisions through the association of Thanksgiving, Christmas, and other special occasions. The actual pecans within the pie however, have been around a lot longer than a couple of centuries.
Sutherland, Lisa., MacKenzie, Todd., Purvis, Lisa., Dalton, Madeline. “Research shows that food and beverage product placements in movies may be a potent source of advertising to children.” Hood Center of Children and Families. Retrieved April 22, 2014. (http://hoodcenter.dartmouth.edu/FoodProductPlacement.html)
13). Both of these types of images are shown through this ad. The Lunchables ad is showing renditions of the world through the young kid in a school setting, however; the lunch box exploding with paint and animals is more abstract but it still accurately reflects how the kid feels when he opens a Lunchables. Bignell (2002) explains “the aim of ads is to engage us in their structure of meaning, to encourage us to participate by decoding their linguistic and visual signs and to enjoy this decoding activity” (p. 33). The Lunchables ad has many signs the viewer can decode. One important sign in the ad is the African American young boy sitting with a shocked and ecstatic look on his face. He signifies that he is happy and eager to eat a Lunchables. The food coming out of the Lunchables symbolizes the actual food someone would eat if they were to get the Turkey and Cheddar cracker snacks Lunchables. It relates to the Lunchables because it is a real representation of the inside of the box. The paint and paintbrushes symbolize creation and fun. They relate to the ad as a whole because they represent the creation of making your own lunch with a Lunchables, which is one of the reasons why the Lunchables are so successful. The paint and brushes also signify making a mess and that is something
Americans are constantly facing obstacles to healthy eating. Obesity is something that is growing rapidly in the United States. Some Americans argue that fast-food restaurants play a major role in obesity. In “Preventing Obesity” Barbara Mantel states, “Four of the companies — Cadbury, Coca-Cola, Hershey and Mars — pledge not to advertise any food and beverage products on programming for children younger than 12, and the remaining firms pledge that 100 percent of their children's advertising would be for self-designated ‘better-for-you’ products ” (805-806). Whenever children see a junk-food or candy commercial they are instantly attracted to it, it might be because of how colorful they are or the usual toy they receive when they buy kids
This commercial implies that one must satisfy their hunger in order to be their normal, tamed self. The only way to do that is to eat a Snicker’s bar. In a similar manner, organized religion claims to have the quality or object that will fulfill the desire that they have. They persuade the individual that their religion is the only way that they will be satisfied. In the use of religious rhetoric and imagery, the commercial is consider to make something religious, when it is based on performing an action and fulfilling a purpose.
When looking at the ad, you notice an appeal to happiness. Although, an excitement to go buy skittles or starburst appears too. Starburst is included in the fine print on the bottom of the ad. It gives a feeling to buy lots of skittles for the codes on the packaging to enter to win, like gambling. The animated characters are so cute. The color of the red sky and what looks like white stars in the background give an unrealistic feeling; although the upside down rainbow gives it a more realistic feeling. If one loves Marvel movies, they would be excited the movie is out on May 5. These feelings fall under pathos.
Even though American children are overweight or obese, fast food companies still continue to aim unhealthy food to children. For the most part, food that is aimed at these children is high in sugar, and fat, and is not beneficial to their developing bodies. Food advertisement companies use creative strategies in food promotion, such as characterization, animation, humor, and themes. They focus on using appeals and messages that are attracting to children. When children see a certain advertisement that is pertaining to food and play, they assimilate it faster than we know.
At first glance one may get the feeling that Ben and Jerry's ice cream has a community value, a primary example of a social assumption. Community value is generated from the claim that the ice cream that goes beyond the function of being just an ice cream and makes the assertion it provides many with "jobs, training, and childcare"(Entertainment). Imagery is also used communicate this point, in particular the two men carrying the brownies out of the factory. Showing a community bond is a marketing scheme to make a company seem responsible to consumers and make them feel more like it is acceptable to buy the product. This is a fantastic example that "...we are still no less subjected to the emotionally inflected manipulations that have always targeted fear, sexual desire, and the need for community"(Wall, 53). We see an underlying need to serve our community and do what helps the largest number of people at a minimal cost. Many can see an advertisement, such as this Ben and Jerry's advertisement, and rationalize that it is worth the few dollars to help all of those people.
Nestle and other breakfasts Cereal Company’s all too often sacrifice potential segments of the market to target one specific group, in many cases; small families and children. The front page of the Nestle website features a banner stating “Click to learn more about the new recipes of your kids favorite breakfast cereals” (Nestle). It is understandable therefore why as the RIAS Presentation suggests over 50’s feel “patronized” (RIAS) a view supported by the Millennium slides, which comment; “55% [of over 50’s] believe marketers treat them in a patronizing way.” (Millennium) An alteration of Nestlé’s advertising, packaging and consumer perception is essential, if they are to target the over 50’s. As the RIAS presentation suggests “Provide choice” (RIAS) perhaps in a variance of products, and show that Nestle “listen to customers” (RIAS) will see successful penetration of the over 50 market segment.
Whether it be a food, a particular catch phrase, a child can be the easiest for advertisers to prey on. & nbsp;& nbsp;& nbsp;& nbsp;& nbsp;Many types of foods targeted towards children have a catch phrase associated towards them. Commercials use these catch phrases to implant their product into the children’s memory of the past. One example, is the goldfish crackers. “I love the fishes ‘cause their so delicious.” This is the theme to a well-known commercial, which advertises.