Media converge and its major dimensions The definition of “convergence” is originally “the interlinking of computing and ICTs, communication networks, and media content that has occurred with the development and popularisation of the Internet, and the convergent products, services and activities that have emerged in the digital media space” (T Flew, 2008). Many economists consider this definition does not fully describe the scale and root nature of media convergence, since all aspects of our institutional and social life - from art (digital paintings and CG technology) to business (direct selling and consulting via AI assistant, E-commerce marketplace and digital payment), e-government platform to entertainment content providers and streaming …show more content…
These four dimensions will be discussed in following …show more content…
These changes are seen as contributors to the rising of a new "techno-economic paradigm" - which is defined as: "A cluster of inter-related technical, organizational and managerial innovations whose advantages are to be found not only in a new range of products and systems, but most of all in the dynamics of the relative Cost structure of all possible inputs to production (M Castells, 1996). The development of this techno-economic paradigm has influenced the technological basis of the process of content production and consumption; the business model and operating system of media firms and institutions; as well as related policy
Convergence will continue based on technology and social media. Never in the world’s history has there been a time where technology has retracted. In the contemporary world, as technology becomes a more vibrant part of peoples’ lives as consumers, that forces marketing and public relations to become even more hand and hand than they already are. –Dr. Bod Batchelor
The article Digital Technology and Institutional Change from the Gilded Age to Modern Times: The Impact of the Telegraph and the Internet describes the difficulties that exist when trying to create an accurate economic model showing responses to new, economy changing, technologies. The author Ronnie Phillips mainly focuses on institutional economics and, by showing the history of other technological advances, the need for institutional analysis. He explains how the challenge is to explain societal change, recognize what and how it happens, and create policies that will "foster" increased living standards throughout the world.
Today in the late 1990’s we can not escape advertising it bombards us from all types of media and every aspect of our lives. It is a multibillion-pound industry that stereotypes genders and tells us what we could become if we use certain products.
From its beginnings, media has always been distributed through networks. Though the networks of today differ greatly from those of before, the basic concept remains the same. There are many definitions of what a network is, and there are numerous types of networks. Media is connected to, and makes use of, more than just one of these types of networks. With the use of today’s expansive and complicated technology, more of these networks are being made accessible to media companies. This essay will be looking at what networks are, the essentially symbiotic relationship between them and media, and will analyse the effects of this relationship on the world at large.
Mental illness can be defined as a variety of disorders within the brain that can affect an individual’s mood, way of thinking and behaviour. These illnesses are caused by biological, psychological and sociological influences. Mental illnesses have become more prominent throughout communities while the seeking for help or a cure has appeared to become less evident. In today’s society, mental illnesses are portrayed through various media platforms in a way that causes such a stigma around the illness that it affects those who suffer almost as much as the illness itself.
Media comes in a variety of forms including television, advertising, broadcasting, and much more. The purpose of media is to share information, to communicate. America is drawn into the world of mass media now more than ever. For most of us, the first thing we do when we wake up is check our phones and social media. We eat dinner in front of the television; we listen to the radio during the drive to work. Through the media we decide where we should go, who we should vote for, even how we should dress. It is important to understand what roles media play in society in order to construct our own views and opinions. For example, most Americans define classism based on what we see in the media, “products of media culture provide materials out of which we forge…our sense of class…and of ‘us’ and ‘them’” (Kellner, 2011, p. 7).
At approximately the same time that media was being engulfed in corporatism came the internet boom. The first organization to really take initiative with this new medium was th...
The world we live in is one of innovation and growth. Technology has expanded and grown significantly over the past several decades. At the forefront of this evolution is the media. Over the past several hundred years, the media has seen substantial growth. While print media has been a staple of society for many decades, the internet and other forms of media have revolutionized the way we receive information.
new technological create new items and new process,mp3 players, ipods, ipad, online betting and superior quality TV are for the most part new markets made by innovation advances, online shopping, bar coding and PC added configuration are largely upgrades to the way we work together because of better technology. Technology can lessen cost, improve quality and to
This essay explores the impact of Media on areas of inequality within our society. Particularly, how the media may perpetuate these social problems by either accurately (or inaccurately) portraying the issues as well as what this means for the initiation, continued existence, and potential solutions for all of these social problems. In order to accomplish this, the exploration organizes the discussion into four sections; one for each of the areas of inequality I 'll be discussing with regards to Racism, Economic Inequality, Gender Inequality and Heterosexism/Homophobia. With this in mind, each section correlates the subject with our course materials and concludes with a summarization of the essay.
The diffusion of innovation theory is a multifaceted tool that can be used for many purposes. It allows for a look at as to why an innovation succeeds or why it fails and it can also tell you how that innovation spread and to who it spread to over a certain period of time. The culmination of a life time of work by Everett M. Rogers who is the leader in the field of innovation diffusion and utilized by many that gathers most of the information needed through surveys. When applied to the field of the spread of media through the internet it can give a picture as to the types of things people find entertaining and it can also map how that media diffuses into society.
Mass media is very influential. There have been many issues and policies that have been affected by mere media coverage. Since there is a freedom of the press, the media is always present to cover the news and report it to the public. The intention of giving media freedom is good because it is aimed at creating balance inside the society. However, media coverage does not always bring good effects to the issues. There are times when news that should be confidential is released to the public, therefore breaking the secrecy needed for that issue. There are also times when incidents are reported in a bad and biased way that manipulates how people feel about the issue, therefore creating major conflicts. Mass media not only influences the public but also the people’s identity. People think differently because of what is being seen and advertised in the media.
In the last two decades, the influence of globalization has been rapidly growing through the use of technology, media, communications, transnational corporations, and advances in social relations. With the increase in social relations and advances in technology, this allows citizens across the world to connect and interact, allowing barriers to break down and slowly emerge. The source we are currently met with and are analyzing, proposes that globalization has a negative impact on identities of human beings. Regarding media, culture, beliefs, systems, judgements, and social interactions, globalization can be seen from both lights, positive and negative since it can help spread innovative ideas but also contribute to the process
If one asked “What is media literacy?” a majority of people would be puzzled. Some would say that it is the ‘written’ part of media that is not usually seen or a written layout of how media should be produced. The bulk of people would say they have no idea what media literacy is. People in today’s society should be informed about media literacy. Society should be informed of what media literacy exactly is and how it applies to the field of communications.
Hence, any debate of the future becoming digital must take into consideration the reaction of the media to the technological innovations of the world, from the Personal Computers (PC) to the smallest Smartphone. Although mass media has increased with technological innovations, what driv...