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Mcdonald's summary background and history
Marketing strategy chapter 1
Marketing strategy chapter 1
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McDonald's Review
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Recommended: Mcdonald's summary background and history
McDonald's Review
In 1954, Ray Kroc a salesman, who sold milk shake makers, visited a McDonald's hamburger stand in California that used eight milk shake makers at a time. He had never seen so many people served so quickly. That day he pitched the idea to open up several similar restaurants to the owners Dick and Mac McDonald. His plan was that if they opened up more stores, then he could sell eight milk shake makers to each one. When asked who would open the new hamburger stands, Ray Kroc said that he would do it. In 1955 in Des Plaines, Illinois, Ray Rroc opened his first restaurant and made $366.12 in revenues on his first day. Now there are nearly 27,000 restaurants and 43 million customers served by 1.5 million employees each day in 119 countries. In 1999 there were 1,790 McDonald's restaurants opened and 90% of those were outside of the United States. McDonald's continues to grow extremely fast. They average opening 5 new stores a day and are the largest fast food chain in the world.
McDonald's big sellers are hamburgers and fries. As McDonald's reaches to the far East, s...
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