McDonaldization

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McDonaldization In modern society technology has made an advancement in history and has helped launched a new advancement for society. It is a great source that helps get job done and has made work a lot faster and more efficient. However, some might consider these advancements to be a little too overwhelming. In society today, people are always on the go so they often look for ways that are fast and efficient. For example, now and days we often see many fast food restaraunts all over the place, just waiting for the average busy consumer to stop by maybe on their way to work or something to grab a bite to eat. These fast food restaurants are often easy to spot and become so familiar to most people that going there can be part of the everyday routine. According to the following sources online there is a theory called “McDoanldization”, that is used to describe the spread of the fast food chain industry, and how it has influenced the society’s social structure and even how people behave and act. McDonaldization is a theory created by George Ritzer, who has come up with a theory to explain how a society is becoming “rationalized.” This relates to how corporations have taken control of how the government runs society. According to the sources online, Corporations of Fast Food Industries have taken over and created a process that helps eliminate aspects of individuality in society. It has become a fast growing trend and takes conformity to a whole new level. According to the theory McDonaldization is based on four central principles: predictability which is the ability to recognize and familiarize yourself with that place based on what you expect from it. For example when people go to a fast food joint they expect to see the standard c... ... middle of paper ... ... are being depicted on billboards. People often recognize logos and associate it with their everyday life. For example if someone wanted to go to Target, they would look for a red Bulls-eye sign on a building and this logo meant shopping place. McDonaldization is dominating the way society is being structured and has taking over the world. Work Cited "McDonaldization.com - What Is It?" McDonaldization.com - What Is It? N.p., n.d. Web. 11 Dec. 2013. http://www.mcdonaldization.com/whatisit.shtml "McDonaldization." Encyclopedia.com. High Beam Research, 01 Jan. 1998. Web. 11 Dec. 2013. http://www.encyclopedia.com/doc/1O88-McDonaldization.html "George Ritzer and the McDonaldization of Society: Definition and Principles." N.p., n.d. Web. 11 Dec. 2013. http://education-portal.com/academy/lesson/george-ritzer-and-mcdonaldization-of-society-definition-and-principles.html

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